ESPN Joins Forces with Sprint
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ESPN and Sprint are partnering to give Sprint customers the ESPN Mobile TV available on Sprint TV.
Beginning immediately, ESPN said it will offer its Mobile TV Sprint consumers live sports programming and entertainment from ESPN via Sprint handheld devices.
ESPN Mobile TV coverage during March and April will feature more than 100 live events and over 250 hours of coverage for Sprint customers with this new agreement beginning in time for fans to watch the Big 12 and Big East Conference Championship basketball games on Sprint mobile devices. Programming and live events through April include:
-23 Live Men's NCAA Basketball Games (including Conference Championship games)
-19 Live Women's NCAA Basketball Championship Games
-9 NBA Playoff Games
-15 Regular Season NBA Games
-30 Live NBA Fastbreak Shows
-10 Regular Season MLB Games
-50 Live Baseball Tonight Studio Shows
-3 College Football Spring games
-3 Live Friday Night Fights
-3 Live NCAA Hockey Championship Games
-5 Live MLS Matches
"Mobile has become an invaluable screen to the digital consumer," said Matt Murphy, senior VP, Digital Video Distribution, Disney and ESPN Media Networks. "To super serve sports fans, you have to provide live coverage on the go."
"We are very pleased to offer ESPN's sports news and entertainment video content," said Len Barlik, Sprint's VP of wireless and wireline services. "This collaboration is about giving great programming to our customers who are sports fans. Sprint is committed to delivering the best mobile video experience, which will continue to be enhanced with the deployment of Sprint 4G services."
More than 800 live events this year - including the 2010 FIFA World Cup, MLB, NBA, Grand Slam tennis, college football and basketball - will be available on the majority of Sprint's device lineup, including the HTC Hero, Samsung Moment, Samsung Instinct, Palm Pre and Blackberry Curve. ESPN Mobile TV is part of the Sprint TV package, which is included as a part of Sprint's Everything Data plans at no additional charge. With Sprint TV, customers get access to everything from news, weather, sports, children's programs and comedy, including Disney Channel and ABC.
In addition to the 24/7 mobile sports television network, ESPN Mobile provides access to sports news, information, commentary, analysis, statistics and ring tones as well as streaming audio and video.
((Comments on this story may be sent to newsdesk@closeupmedia.com))
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