How to put zing back in West Coast swing

by TOM LaMARRE, Sports Xchange


Updated: February 28, 2008, 3:46 AM EST Comment

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The PGA Tour moves to Florida this week for the Honda Classic, leaving the West Coast Swing behind, and that seems to be happening in the big picture, too.

These things go in cycles, of course. Only a few years ago there was talk that Doral and some of the other glamour spots on the Florida Swing were losing their luster.

The PGA Tour moved to correct that, giving Doral the WGC-CA Championship and moving it to the anchor spot in the four-event Sunshine State mini-tour by switching the Players Championship to May.

It might be time for similar measures for the eight-week stretch on the Left Coast and Hawaii that kicks off the PGA Tour season.

"I love the West Coast," Phil Mickelson said after claiming his record 16th victory in California and Arizona in the Northern Trust Open at Riviera. "I play a lot and it gives me momentum for the rest of the year."

Still, Lefty unintentionally is part of the problem even though he played the last five events on the West Coast Swing this year.

Consider:

  • Tiger Woods and Mickelson, the two best players in the world, both skipped the season-opening Mercedes-Benz Championship for the second consecutive year to deliver a Hawaiian punch to Kapalua before the tournament even started. Mickelson has not played in the opener since 2001.

  • Neither Woods nor Mickelson has ever played in the Sony Open in Hawaii, the second event on the schedule, which stays above water because many of the other players from the winners-only Mercedes stick around for an extra week in the islands. However, the tournament was in danger of extinction until Sony took over as title sponsor in 1999 and breathed new life into the old Hawaiian Open.

  • Mickelson even passed on the Bob Hope Chrysler Classic, where he had won twice while playing the previous six years, ostensibly because he does not like the Classic Club, which was installed as the permanent host course in 2007. That left Stewart Cink, No. 24 in the World Golf Rankings, as the highest-ranked player to rub elbows with host George Lopez and his Hollywood pals.

  • Even though Woods and Mickelson made their season debuts in the Buick Invitational, top international players such as Adam Scott, Sergio Garcia, Luke Donald, Lee Westwood and Colin Montgomerie opted instead to play in the Qatar Masters. Tournament officials of the Buick had hoped to draw a large international contingent at Torrey Pines because the U.S. Open will be held there in June. For whatever reason, television ratings were down 18 percent from last year even though there was no football on television the week before the Super Bowl.

  • The FBR Open in Scottsdale, Ariz., set a PGA Tour attendance record with an estimated 538,356 fans for the week, which surpassed the mark of 536,777 set by the tournament in 2006. Tournament officials love having their event on Super Bowl weekend. However, Woods (who has not played in the tournament since 2001) led an exodus to the Dubai Desert Classic that included Ernie Els, Garcia and Westwood. Most of the Euros used to play a few events on the West Coast, but those tournaments cannot compete with the lucrative appearance fees handed out by the Middle East events on the PGA European Tour. Those fees are forbidden by the PGA Tour.

  • Woods also passed on the AT&T Pebble Beach National Pro-Am, where he has not played since 2002. Only Mickelson, Harrington, Jim Furyk and Vijay Singh among the top 29 players in the world were on hand for the old Crosby Clambake, where attendance has been down the last two years. There is talk that Cypress Point, replaced in the tournament rotation by Poppy Hills in 1991, might return to lure back some of the top players. Cypress Point, a highly exclusive private club, is considered one of the greatest courses in the world.

  • The Northern Trust Open at Riviera landed 27 of the top 30 players in the World Golf Rankings. But Woods, for the second year running, skipped his hometown event, which he first played at age 16. Els and Henrik Stenson weren't there, either. Riviera has become a fixture on the PGA Tour despite the inherent traffic and parking problems, but even so there was talk several years ago that the tournament might move to Valencia Country Club.

  • The Tucson stop on the PGA Tour began to wither when it was slotted opposite the WGC-Accenture Match Play Championship beginning in 1999, but Tour officials solved that by moving the Accenture to the Gallery North Course at Dove Mountain last year. Brett Wetterich, who has a shoulder injury, was the only player in the top 64 in the world who did not compete in the match-play event last week.

    So there are several issues for tournaments on the West Coast Swing to deal with, not the least of which is the fact that Woods — who moves the needle whenever he plays — has competed in only one of the first seven events in each of the last two years.

    The pro-am formats that were a staple of the PGA Tour throughout the California portion of the circuit in its formative years remain only in the Bob Hope and at Pebble Beach. They often result in six-hour rounds with celebrities and corporate CEOs on some days, another factor that keeps many players away.

    Then there is the weather, especially in the California events. Even though it's better than much of the U.S., which is buried under snow in January and February, this is the rainy season in the Golden State. It's the worst weather California has all year.

    It never has made much sense that the PGA Tour leaves and does not return, unless it is for a major championship, when not a drop of rain falls in many areas of California for much of the rest of the year. Meanwhile, events in other parts of the nation are dodging thunderstorms all spring and summer.

    Another bone of contention for many of the pros is putting on the poa annua greens, which are soft at this time of the year because of the weather and are prone to being bumpy and inconsistent. Mickelson says he loves the greens, but Woods does not even though he grew up playing on them.

    It was wet weather that cost La Costa, no longer a stop on the PGA Tour after more than 30 years of history — first the Mercedes and then the Accenture.

    One solution would be to head for Florida right after the first two events of the season in Hawaii and then return to California later. The obvious argument — that it would cause logistical problems — doesn't hold water. A check of the Champions Tour schedule shows exactly that scenario, though admittedly on a smaller scale.

    The schedule always has been a work in progress, and the PGA Tour has made changes to benefit certain tournaments, most notably Doral, Tucson, Honolulu and the Players Championship.

    But no changes were made for the Westchester Classic, the International and the Booz Allen Classic. Those tournaments no longer exist.

    Notes and quotes

  • Greg Norman has been selected by the Golf Writers Association of America to receive the Charlie Bartlett Award, named for the first secretary of the organization.

    The award is given to a professional golfer for his or her unselfish contributions to the betterment of society.

    Norman will be honored at the GWAA Annual Awards Dinner on April 9 before the Masters in Augusta, Ga. Others to be honored at the dinner are players of the year Tiger Woods, Lorena Ochoa and Jay Haas, Ben Hogan Award winner Denis Watson, Him Murray/ASAP Award winner Gary Player, and Louise Suggs, winner of the William D. Richardson Award.

    The 53-year-old Norman counts among his diverse causes children's cancer research, ecosystem oceanic research, relief to victims and families of Hurricane Katrina, the Tsunami and 9/11.

    Norman has quietly helped raise more than $10 million for several charities, including the CureSearch National Childhood Cancer Foundation, Ronald McDonald House, Living Oceans Foundation, Environmental Institute for Golf and Hope Takes Flight, which helped raise $4 million for the University of Pittsburgh's Hillman Cancer Center.

    Former winners of the Bartlett Award include Woods, Val Skinner, Betsy King, Tom Watson, Payne Stewart, Tom Lehman, Arnold Palmer, Kenny Perry, Patty Berg, Brad Faxon, Billy Andrade, Andy North, David Toms, Kelly Gibson and Hal Sutton.

  • Congressional Country Club in Bethesda, Md., announced that its members have voted to allow the AT&T National, hosted by Tiger Woods, to be played on the famed Blue Course for a third year in 2009.

    After Congressional members voted affirmatively to host the tournament in 2007 and 2008, it had a successful debut, drawing large crowds over the Fourth of July weekend as K.J. Choi claimed the title.

    Woods, who is building a second Tiger Woods Learning Center in the Washington, D.C., area, has said he would like to make Congressional the permanent home of the tournament.

    Congressional apparently will take it one year at a time after its original commitment.

    The course had been awarded the 2009 U.S. Amateur and the 2011 U.S. Open, but the former has been moved by the United States Golf Association to Southern Hills Country Club in Tulsa, Okla., because of bumpy greens and other problems that surfaced during the AT&T National.

    Tournament officials for the AT&T National probably will have to find an alternate venue for the 2010 event because Congressional will be undergoing improvements for the 2011 U.S. Open.

  • The Wyndham Championship in Greensboro, N.C., will move in 2008 from Forest Oaks Country Club in to its original site at Sedgefield Country Club, designed by the legendary Donald Ross.

    The tournament, formerly known as the Greater Greensboro Open, has been played at Forest Oaks for the last 31 years, but a reworking of the Sedgefield course to its original Ross design prompted the move.

    When the tournament returns to Sedgefield in southwest Greensboro, the Wyndham will be the only course hosting a regular-season tournament on the PGA Tour to be played at a Donald Ross original.

    The Greater Greensboro Open first was played in 1938 at both Sedgefield and Starmount Forest. Sam Snead won the tournament eight times on those courses, a PGA Tour record for most victories in one event.

    Golf course architect Kris Spence of North Carolina headed the $2.7 million restoration process that returned Sedgefield to its original Donald Ross design.

    When the tournament was last played at Sedgefield, it measured 6,643, but the course now measures more than 7,100 yards.

    "I am careful not to say we put the course exactly how Donald Ross had it," Spence said. "We try to reinstate the thought process that he intended while making some minor adjustments to bring it in line with the modern player."

    Al Geiberger won the tournament by two strokes over Lee Trevino when it was last played at Sedgefield in 1976. Rookie Brandt Snedeker won last year at Forest Oaks.

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