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Golf Channel co-opts MLK's 'Dream'
There probably is a way for the Twitter account of a golf website to acknowledge the 50th anniversary of Martin Luther King's "I Have A Dream" speech without it looking out of place next to all the golf talk.
I don't know what that way would be, and I'm not about to brainstorm it out loud for you, but this probably isn't it . . .
Look, let he who hath not sent out a regrettable tweet cast the first stone. There is clearly no malice in Golf Channel's post — but co-opting the most important speech of the 20th century as a branding opportunity is nonetheless a regrettable decision that drew the hellfire of the always quick-to-pounce Twitterverse.
It all amounted to an first-amendment exercise.
First came the offended responses . . .
There were non sequitur analogies . . .
I can't wait to see what the social media geniuses at @GolfChannel come up with for Holocaust Remembrance Day.— Ryan J. Davis (@RyanNewYork) August 28, 2013
There was the 'Really?"ÂÂÂÂ crowd . . .
There was self-promotional grandstanding . . .
A6: Better idea for the Golf Channel: Produce a feature on a youth golf diversity program somewhere, hmm? And write a check. #BareItAll— Gayle Falkenthal APR (@PRProSanDiego) August 28, 2013
Eventually, there was the inevitable Golf Channel apology . . .
Our earlier tweet was inappropriate. The intent was to celebrate this important date in history & we regret we failed to meet that standard.— Golf Channel (@GolfChannel) August 28, 2013
Then came the response to the apology . . .
@GolfChannel Already called cable company to remove Golf Channel. A lame apology won't get me to add it back. Hope everyone does the same.— Angelo Cerase (@AngeloCerase) August 28, 2013
There was the backlash against the backlash . . .
PC police out in force regarding @GolfChannel— Jeff Pomeroy (@jeffpomeroystl) August 28, 2013
There were well-meaning people who just straight-up answered the question . . .
@GolfChannel Hey Golf Channel, I have a dream that my approach game will improve! And that I get new clubs! And I can play Pinehurst!— Chazz Griffith (@CGriffithWBN) August 28, 2013
And then there was Piers Morgan, who utilized the across-the-pond spelling of "apologize" . . .
Well, that was productive.
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