by FOX Sports Net

2009-2010 Presenting Sponsor of University of Cincinnati Bearcat Football & Basketball on FOX Sports Ohio

Through this one-year deal as presenting sponsor, Honda will receive a tremendous amount of media value that includes traditional commercial inventory and unique on air elements.

"FOX Sports Ohio is delighted to have Honda serve as the presenting sponsor of its UC Bearcats football and basketball programming," remarked Ford. "Honda is a strong supporter of UC athletics and sees the extraordinary value of connecting with our viewers."

The Cincinnati and Northern Kentucky Honda Dealers will also be featured on local bus wraps and US Bank Arena LED signage as well as other promotional elements.

"The area Honda Dealers are proud to support college athletics in the Greater Cincinnati area. We find this to be a viable way to reach present and future Honda customers," said Neil Bambrick, president of the local dealer group.

For a complete schedule of FOX Sports Ohio's UC Bearcats football and basketball programming, presented by the Cincinnati and Northern Kentucky Honda Dealers, visit www.foxsports.com/ohio.