The NASCAR Sprint All-Star Race is an event where special, one-off paint schemes have been commonplace in recent years.
This year, for example, Brad Keselowski’s iconic “Blue Deuce” No. 2 Penske Racing Ford will carry a mosaic paint scheme that was actually created by thousands of photos that fans sent in to the team. It’s the kind of quirky and innovative promotion that fans have come to expect from the reigning series champion.
“I think what’s really important to both me and for Miller Lite is do things that are unique and fun and authentic and kind of creative,” Keselowski said. “Social media, I have my own views of it, and I want it to be fun. I don’t want it to be just kind of a blah sponsor message. And I think Miller Lite appreciates that as well.”
Keselowski is not alone in the special paint scheme department this weekend.
As he did last year, Jimmie Johnson will carry a patriotic red, white and blue scheme on the No. 48 Hendrick Motorsports Chevrolet. Danica Patrick’s Chevrolet will fly “Go Daddy Cares” colors in honor of three charities her sponsor supports, while Patrick’s boss, Tony Stewart, will salute the National Wild Turkey Federation.
So why all these wild looks for the Sprint All-Star race?Keep Reading...