NASCAR on FOX Slam Dunks Competition
by FOX Sports
Sunday's (3/11/07) NASCAR on FOX event from Las Vegas hit the jackpot this past weekend, posting an impressive 6.3/13 (10.5 million viewers) national rating, according to figures released today by Nielsen Media Research. Sunday's 6.3/13 is up +2% over last year's 6.2/12 for the same race on FOX, and was by far the top-rated sporting event of the weekend.
NASCAR on FOX from Las Vegas outrated CBS' NCAA Selection Show by +47% (6.3/13 vs. 4.3/9 ), the largest margin ever recorded between the two events. Sunday marked the third-straight year in which NASCAR on FOX from Las Vegas has out-pointed the same-day NCAA Selection show on CBS . Ratings for Sunday's race on FOX opened at a 5.5/13 and grew steadily throughout the broadcast, peaking at a 7.6/14 (13.1 million viewers). Despite direct competition from the NCAA Selection Show on CBS, Sunday's race also enjoyed substantial gains among the younger male demos:
Las Vegas 400 (2007 vs. 2006)
M18-24 - UP +100% (2.6 vs. 1.3)
M18-34 - UP +24% (3.6 vs. 2.9)
M18-49 - UP +6% (5.0 vs. 4.7)
P2+(000) - UP +2% (10.5 mill vs. 10.3 mill)
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