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Tums signs up to sponsor Reutimann

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Lee Spencer

Lee Spencer is the senior NASCAR writer for FOXSports.com. She has provided award-winning coverage of auto racing over the last 15 years. Spencer has lent her expertise to both television and radio and is a regular contributor to SiriusXM Radio and the Performance Racing Network.

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Updated Nov 6, 2009 8:16 PM ET
     
 

FORT WORTH, Texas

Tums will sponsor David Reutimann and the No. 00 Michael Waltrip Racing Toyota in the Sprint Cup Series for five races as a primary sponsor and as an associate for the remaining 31 events over the next two years. Reutimann, who is currently 16th in the point standings, unveiled the new paint scheme at Texas Motor Speedway on Friday.

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"They must know how familiar I am with their product," Reutimann said. During my rookie season, I had a roll of Tums in my console, in my driver's locker, in my motor home and in my medicine cabinet at home. I thought I owned stock in the company." Aarons will continue to be the primary sponsor of the No. 00 Toyota for 18 races. Tums currently backs Juan Pablo Montoya in the No. 42 Earnhardt Ganassi Racing Chevrolet and sponsors the fall Chase for the Sprint Cup race at Martinsville Speedway under the Tums Fast Relief 500 moniker. "We are so excited to work with Michael and David," said Darren Singer, Vice President of Marketing — OTC Wellness GlaxoSmithKline. "Another key aspect is the great retail partnership program that MWR has to bring brand sponsors together for store displays and promotions that will make sense and the fans will like. "Tums' diversified racing program is working to drive growth on the brand. I believe it is for a simple reason: Tums always keeps the fans at the center of what we do."
Tagged: Juan Pablo Montoya, Michael Waltrip, David Reutimann

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