Jay-Z helping design Brooklyn Nets' new jersey
FOX Sports
Share This Story
Part-owner of the soon-to-be Brooklyn Nets, Jay-Z, is working with team brass and Adidas to design uniforms for the NBA franchise when it moves into the under-construction Barclays Center in Brooklyn next year, the New York Post reported Tuesday.
NBA LOCKOUT
- Sides trying to save NBA Christmas
- NBA players withdraw one lawsuit
- Kriegel: Anyone missing the NBA?
- Whitlock: Players stand up to bully
- Witz: Ball now in owners' court
- Horrow video: Kiss season goodbye?
- Whitlock: Jordan the owner is a sellout
- Reiter: Heat need lockout to end
- What players are doing during lockout
- 10 biggest lockout losers
Jay-Z and team officials gathered near the arena construction site Monday to announce that the team would still be called the Nets, simply replacing New Jersey with Brooklyn.
The rap mogul also announced that he will open the 18,000-seat arena in September 2012 with up to three concerts.
Jay-Z, Adidas and the Nets are ironing out a logo and team colors, officials said.
No matter what, the logo will feature Brooklyn prominently because the club wants to tap into the borough’s world-popular brand identity, officials said.
The team’s current logo features the word “Nets” hovering over a basketball.
“Brooklyn will be involved in whatever we do,” said Fred Mangione, chief marketing officer for the Nets and Barclays Center.
The Nets’ colors -- currently red, silver, white and navy blue -- will likely be changed, officials said. “We will always tinker with things along the way,” Mangione said.
Team officials revealed that they had briefly considered renaming the team the Brooklyn Dodgers -- in honor of the beloved baseball team that broke the borough's heart when it fled to Los Angeles in 1957 -- but then nixed the idea.
Developer Bruce Ratner, who is building the arena and is another part-owner in the Nets, said officials stayed with the Nets name out of respect to the team’s “loyal fan base.”
The Nets started in 1967 as the New Jersey Americans in the former American Basketball Association before moving to Long Island a year later and being renamed the New York Nets, which featured a young Julius “Dr. J” Erving.
The club entered the NBA in the 1976-77 season, and a year later moved to New Jersey.
Read more . . .
Related Stories
Trending Now
-
Arena football player dies at age 26
Johnie Kirton, a fullback with the San Jose SaberCats of the Arena Football League, h... -
Rodman sentenced on 4 counts
Flamboyant former NBA star Dennis Rodman was sentenced in family court Tuesday to 104... -
Report: White, Refaeli cozy in NYC
Bar Refaeli had complained she "doesn't get hit on by guys," but Olympic gold medalis... -
Peyton tops Tebow in NFL jersey sales
After taking his job as Denver Broncos quarterback, Peyton Manning now has beaten Tim... -
Frazier saves man with Heimlich
Cincinnati Reds third baseman Todd Frazier had two hits and drove in two runs during ...
NBA Videos
Spurs take 2-0 series lead
Posted: May 30, 2012
Gregg Popovich and Tony Parker talk after the Spurs Game 2 win over the Thunder.
Gregg Popovich and Tony Parker talk after the Spurs Game 2 win over the Thunder.
OKC's rally loses steam in Game 2
Posted: May 30, 2012
Hear from the Thunder after dropping Game 2 to the Spurs by a score of 120-111.
Hear from the Thunder after dropping Game 2 to the Spurs by a score of 120-111.
Pop gets a taste of his own medicine
Posted: May 30, 2012
Gregg Popovich responds to the Thunder's Hack-A-Splitter tactic.
Gregg Popovich responds to the Thunder's Hack-A-Splitter tactic.
NBA Headlines
More Than Sports on MSN
Fox Sports Store
| itemName | itemURL | imageSrc | price | itemDescription |
|---|---|---|---|---|
| adidas Kobe Bryant Los Angeles Lakers Revolution 30 Swingman Performance Jersey-Gold | http://www.foxsportsshop.com/FOX_Los_Angeles_Lakers/browse/featuredproduct/491688/source/prsp_ca | http://images.footballfanatics.com/FFImage/thumb.aspx?i=/productImages/_491000/ff_491688_xl.jpg&w=100 | 89.95 | adidas Kobe Bryant Los Angeles Lakers Revolution 30 Swingman Performance Jersey-.. |
| adidas LeBron James Miami Heat Revolution 30 Swingman Performance Jersey-Black | http://www.foxsportsshop.com/FOX_Miami_Heat/browse/featuredproduct/498609/source/prsp_ca | http://images.footballfanatics.com/FFImage/thumb.aspx?i=/productImages/_498000/ff_498609_xl.jpg&w=100 | 89.95 | adidas LeBron James Miami Heat Revolution 30 Swingman Performance Jersey-Black |
| \'47 Brand Orlando Magic Black Hardwood Classics Franchise Fitted Hat | http://www.foxsportsshop.com/FOX_Orlando_Magic/browse/featuredproduct/505997/source/prsp_ca | http://images.footballfanatics.com/FFImage/thumb.aspx?i=/productImages/_505000/ff_505997_xl.jpg&w=100 | 23.95 | \'47 Brand Orlando Magic Black Hardwood Classics Franchise Fitted Hat |
| New Era Dallas Mavericks Black Primary Logo 59FIFTY Flat Bill Fitted Hat | http://www.foxsportsshop.com/FOX_Dallas_Mavericks/browse/featuredproduct/614631/source/prsp_ca | http://images.footballfanatics.com/FFImage/thumb.aspx?i=/productImages/_614000/ff_614631_xl.jpg&w=100 | 34.95 | New Era Dallas Mavericks Black Primary Logo 59FIFTY Flat Bill Fitted Hat |
| Boston Celtics Team Mascot Gnome | http://www.foxsportsshop.com/FOX_Boston_Celtics/browse/featuredproduct/617849/source/prsp_ca | http://images.footballfanatics.com/FFImage/thumb.aspx?i=/productImages/_617000/ff_617849_xl.jpg&w=100 | 24.95 | Boston Celtics Team Mascot Gnome |
| Mitchell & Ness Houston Rockets Red Solid Script Snapback Adjustable Hat | http://www.foxsportsshop.com/FOX_Houston_Rockets/browse/featuredproduct/692238/source/prsp_ca | http://images.footballfanatics.com/FFImage/thumb.aspx?i=/productImages/_692000/ff_692238_xl.jpg&w=100 | 25.95 | Mitchell & Ness Houston Rockets Red Solid Script Snapback Adjustable Hat |
Member Comments
Please note by clicking on "add a comment" you acknowledge that you have read the Terms of Use and the comment you are posting is in compliance with such terms. Be polite. Inappropriate posts may be removed by the moderator.