NBA

Jordan picks Wade to debut new Nike shoe

Share This Story

Updated Nov 11, 2009 6:15 PM ET
     
 

MIAMI (AP)

NBA star Dwyane Wade pleaded for years to join the Jordan Brand family, wanting to wear the shoe his idol made famous.
His persistence is being rewarded. When Jordan Brand makes its long-awaited release of the Air Jordan 2010 in February to commemorate the popular line's 25th anniversary, Wade will debut the shoe. Hand-picked for the role by Michael Jordan himself, the Miami Heat guard called it "a huge honor." "I was in awe, because I know what it means to not only be a part of Jordan Brand but really represent Michael on the court in the shoe he would wear," Wade told The Associated Press on Wednesday. "Very excited, to say the least." The shoe will be launched in the U.S. on Feb. 13 and will retail for $170. That coincides with All-Star weekend near Dallas and is four days before Jordan's 47th birthday. It's unknown if Wade will wear the shoe beforehand, say in Miami's marquee Christmas Day game at Madison Square Garden against the New York Knicks. "The celebration of the Air Jordan 2010 and our 25th anniversary are the pinnacle of a year full of milestones for me," Jordan said in a statement. "With each shoe, consumers have pushed me to take the next Air Jordan beyond their wildest imagination." This was beyond Wade's imagination, anyway. He spent six years wearing Converse apparel, then made the switch to Jordan Brand in July. (Both are owned by Nike.) Details of his contract with Jordan Brand were not disclosed, although it was certain to at least match the remaining three years at $6 million annually left on his Converse deal. Jordan Brand spokeswoman Terri Hines said Wade was the first pitchman for the Air Jordan other than Jordan himself. It's the latest notch in Wade's business world: He also has strong deals with T-Mobile and Gatorade. Aligning himself even closer to Jordan was as big a perk as being able to wear the Air Jordans, Wade said. "Before this, our relationship was kind of on the basis of seeing him and still being in awe of the person I grew up watching," Wade said. "Now I can e-mail, call him, all these lines of communication. So I think it's kind of cool. He responds back to me a lot quicker now than he used to."

Related Stories

Basketball Hot Streak

Trending Now

Stories | Photos | Lists | Videos

NBA Videos

Suns torch Kings Posted: Feb 12, 2012
Markieff Morris talks with FOX Sports Arizona after the Suns' 98-84 win over the...

Clippers crush Bobcats Posted: Feb 12, 2012
Prime Ticket talks with Carolina native Chris Paul after the Clippers'111-86 win...

Magic edge Bucks Posted: Feb 12, 2012
Jason Richardson talks about the Magic's 99-94 win over Milwaukee.

MORE FOXSPORTS VIDEO »

Fox Sports Store

    itemName itemURL imageSrc price itemDescription
    adidas Kobe Bryant Los Angeles Lakers Revolution 30 Swingman Performance Jersey-Gold http://www.foxsportsshop.com/FOX_Los_Angeles_Lakers/browse/featuredproduct/491688/source/prsp_ca http://images.footballfanatics.com/FFImage/thumb.aspx?i=/productImages/_491000/ff_491688_xl.jpg&w=100 89.95 adidas Kobe Bryant Los Angeles Lakers Revolution 30 Swingman Performance Jersey-..
    adidas LeBron James Miami Heat Revolution 30 Swingman Performance Jersey-Black http://www.foxsportsshop.com/FOX_Miami_Heat/browse/featuredproduct/498609/source/prsp_ca http://images.footballfanatics.com/FFImage/thumb.aspx?i=/productImages/_498000/ff_498609_xl.jpg&w=100 89.95 adidas LeBron James Miami Heat Revolution 30 Swingman Performance Jersey-Black
    \'47 Brand Orlando Magic Black Hardwood Classics Franchise Fitted Hat http://www.foxsportsshop.com/FOX_Orlando_Magic/browse/featuredproduct/505997/source/prsp_ca http://images.footballfanatics.com/FFImage/thumb.aspx?i=/productImages/_505000/ff_505997_xl.jpg&w=100 23.95 \'47 Brand Orlando Magic Black Hardwood Classics Franchise Fitted Hat
    New Era Dallas Mavericks Black Primary Logo 59FIFTY Flat Bill Fitted Hat http://www.foxsportsshop.com/FOX_Dallas_Mavericks/browse/featuredproduct/614631/source/prsp_ca http://images.footballfanatics.com/FFImage/thumb.aspx?i=/productImages/_614000/ff_614631_xl.jpg&w=100 34.95 New Era Dallas Mavericks Black Primary Logo 59FIFTY Flat Bill Fitted Hat
    Boston Celtics Team Mascot Gnome http://www.foxsportsshop.com/FOX_Boston_Celtics/browse/featuredproduct/617849/source/prsp_ca http://images.footballfanatics.com/FFImage/thumb.aspx?i=/productImages/_617000/ff_617849_xl.jpg&w=100 24.95 Boston Celtics Team Mascot Gnome
    Mitchell & Ness Houston Rockets Red Solid Script Snapback Adjustable Hat http://www.foxsportsshop.com/FOX_Houston_Rockets/browse/featuredproduct/692238/source/prsp_ca http://images.footballfanatics.com/FFImage/thumb.aspx?i=/productImages/_692000/ff_692238_xl.jpg&w=100 25.95 Mitchell & Ness Houston Rockets Red Solid Script Snapback Adjustable Hat
    adidas Blake Griffin Los Angeles Clippers Womens Replica Jersey - Red http://www.foxsportsshop.com/FOX_Los_Angeles_Clippers/browse/featuredproduct/702882/source/prsp_ca http://images.footballfanatics.com/FFImage/thumb.aspx?i=/productImages/_702000/ff_702882_xl.jpg&w=100 64.95 adidas Blake Griffin Los Angeles Clippers Womens Replica Jersey - Red
    Majestic Chicago Bulls #1 Derrick Rose Energized T-Shirt - Black http://www.foxsportsshop.com/FOX_Chicago_Bulls/browse/featuredproduct/784437/source/prsp_ca http://images.footballfanatics.com/FFImage/thumb.aspx?i=/productImages/_784000/ff_784437_xl.jpg&w=100 23.95 Majestic Chicago Bulls #1 Derrick Rose Energized T-Shirt - Black

Microsoft© 2012 Microsoft