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Tiger Woods tried to remake his image via television commercial. LeBron James appears to be hoping for the same thing.
East vs. West
The Lakers may be eliminated, but the Heat are still shooting for the NBA Finals. Visit Heat or 3peat CentralA new 90-second commercial features James — who controversially left the Cleveland Cavaliers to join the Miami Heat this offseason — asking repeatedly, "What should I do?"
The question seems to be a direct response to the heavy criticism he received from fans and media after publically announcing his intention to leave Cleveland in a televised ESPN interview in July. James joined forces with superstars Dwyane Wade and Chris Bosh in Miami in an all-out attempt to win a championship, something he thought the Cavaliers were still a long way from accomplishing.
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The ad featured plenty of pointed imagery, including: Cleveland's giant "WE ARE ALL WITNESSES" banner falling to the ground, James speaking to an empty room at a mock Hall of Fame induction, the "CHOSEN 1" tattoo being removed from his back and James at the wheel of a bulldozer tearing through a basketball arena.
At one point, the camera focuses close on James' face as he declares, "I am not a role model."
James spent his first seven NBA seasons with Cleveland. He was born in nearby Akron and was viewed as a natural savior for the fledgling franchise when it drafted the highly-touted James No. 1 overall in 2003.
But James grew frustrated with the Cavaliers' playoff shortcomings and opted to leave the team as a free agent this offseason, causing his public image to take a huge hit as many fans viewed the move to Miami in a negative light.
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