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Series, Rams rate high Baseball is up, but can't match the local lowly NFL club
by - Dan Caesar , St. Louis Post-Dispatch
Earlier starts this year helped fuel an audience growth after 10 p.m. (St. Louis time). Not counting a game delayed by rain, the contests ended on average at 10:37 p.m, after finishing at 11:03 p.m. the previous two seasons.
Locally, the Series was seen in 13.1 percent homes with a television and on Monday night pummeled ESPN's telecast of the Atlanta-New Orleans NFL game. Baseball was seen in 12.6 percent of area homes, Football in 5.7.
Rams roar in ratings
Bad pro Football is better than good baseball - or any other sport, for that matter - to St. Louis television viewers this year.
Nielsen Media Research reports that the Rams' first victory of the season, on Sunday against the one-win Lions, drew a higher rating than any World Series game, all Cardinals regular-season contests and is about eight times greater than an average Blues telecast.
Nielsen says 17.8 percent of homes in the market with a TV tuned in to KTVI (Channel 2) for the tangle of the tinkerbells, making it the highest-rated Rams game of the season.
The top Cards game before the playoffs in a season in which they glided to the a division title was 16.3.
By the numbers World Series TV ratings locally (KTVI, Channel 2) and nationally (Fox network) and how St. Louis compared to the overall figure: Game STL Nat. Difference 1 14.5 11.9 +21.85 % 2 11.6 11.7 -0.01 % 3 10.4 9.1 +14.29% 4 14.5 13.5 +7.20% 5 12.6 10.6 +18.89% 6 14.7 13.4 +9.70% Avg. 13.1 11.7 +11.97%
Note ? Each ratings point represents 1 percent of homes with a TV. Source: Nielsen Media Research.
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