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Giants training center will bear Timex name

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Updated Jun 20, 2009 10:30 PM ET
     
 
EAST RUTHERFORD ? Timex joined Pepsi and Izod on Wednesday as companies with naming rights at the Meadowlands Sports Complex. The 15-year multimillion-dollar deal between the watchmaker and the New York Giants calls for the new training facility to be named the Timex Performance Center. Renderings of the exterior of the facility, which opened last month near the site of a new stadium, showed the name prominently spread across its roof. Timex also will sponsor timeouts starting next season, and a countdown to kickoff clock that will appear on video towers encircling the perimeter of the stadium when it opens in 2010. Logos for the watchmaker will appear on practice jerseys starting in training camp. The NFL passed a rule earlier this spring to allow teams to wear logos on jerseys worn during practice but not games. Timex executives hope the exposure leads to greater sales of its training products for athletes, including precise timing instruments and heart-rate monitors. Such devices represent the company's fastest-growing sector, Timex Group President Hans-Kristian Hoejsgaard said Wednesday. The watchmaker also will provide the team with access to its high-end training devices. Officials for Timex and the Giants declined to say how much the deal was worth. A Wall Street Journal report put it around $30 million, which officials did not dispute. And a spokesman for the team said it was on par with a $60 million 25-year partnership that the Philadelphia Eagles struck with NovaCare Inc. for the team's practice facility. The Giants have yet to strike a naming-rights deal for the stadium. Giants President John Mara said Wednesday that the stadium could open in spring 2010 without one. He said naming rights for three of the four towers in the corners of the stadium have been sold to Verizon, MetLife and Anheuser-Busch. Similar deals at the complex have led to the Izod Center ? where the Nets play ? and the Pepsi Globe, a giant Ferris wheel that will spin alongside the Xanadu shopping and entertainment complex by August 2010. Staff Writer Vinny DiTrani contributed to this article. E-mail: clunn@northjersey.com
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