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Super Bowl commercials: First quarter

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Updated Feb 11, 2009 4:46 PM ET
     
 
Riveted by the Steelers' thrilling comeback? Heartbroken by the Cardinals' late lead slipping away? Then we won't begrudge you missing a few of the Super Bowl commercials. In fact, we'll help you out. Go back and watch any commercial you missed, as we list the 10 best ads, 10 worst ads, and provide you with a quarter-by-quarter breakdown of all the commercials. Don't forget to vote!

Commercials: 10 best | 10 worst | First quarter | Second | Third | Fourth

Bud Light: Office Meeting

Jenny Cohen: Kudos need to go to Budweiser for getting quite a few laughs by making fun of the not-so-rosy economic conditions we face right now. Plus, who wouldn't want Bud Light at office meetings? That's especially true for tomorrow when we'll all be rehashing today's game instead of doing actual work. I hope my boss isn't reading this...

Audi: Car chase

Jim McCurdie: Our hero takes a trip through time, hopping from one sedan per decade to the next, finally settling into a sleek, black Audi. Some pretty cool production value in this one, complete with a French Connection-like chase scene. A winner.

Pepsi: Forever Young

Zack Faigen: A classic Pepsi commercial, tying together all the generations that have made Pepsi their choice. A new twist on the Bob Dylan hit "Forever Young" with a Will.I.Am spin on it, the commercial was catchy and appealing. Only problem? I thought it was a Chevy commercial until the last two seconds. Meh, since when is product placement important?

Doritos: Office Ball

JC: The awesome Doritos ad breaking into a vending machine was the work of someone who submitted the idea for the ad in an online contest. May we recommend more companies do this instead of spending millions on ad agencies that continually produce Super Bowl Sunday clunkers?

Bud Light: Conan goes Swedish

JM: The premise is that late-night gab man Conan O'Brien is persuaded to appear in a rather funky Bud Light commerical on the condition that it would only air in Sweden. But he steps out of a cab in Times Square and there it is — Conan in all his spandex glory on the big screen. Worth a chuckle, nothing more.

Toyota: Venza

Al Tays: The Toyota Venza, we're told, "exemplifies all of you." What does that mean? No clue. The guy in the ad seemed equally confused. What we know for sure: it's a car, and this ad isn't in the class of earlier ones for Hyundai and Audi.

Bridgestone: Potato Heads

JC: You have to admit, Bridgestone definitely knew they were playing to a male-dominated audience with their Potato Head ad. Admit it, men. You all wish that would happen while driving with your wives and girlfriends. Don't hide it, we know.

Commercials: 10 best | 10 worst | First quarter | Second | Third | Fourth

FOXSports.com editors Zack Faigen, Jim McCurdie, Jenny Cohen, Al Tays and Zack Pierce provided running commentary on the $3 million-per-30-second commercials.

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