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Best Super Bowl XLVII commercials
A 49er fan discovers a Joe Montana image stain on his jersey.
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The Baltimore Ravens were the big winners Sunday night. But they weren't the only ones. These 10 commercials were all winners in our book. Click on the commercial title to watch it.
Best Buy, “Ask Amy”
We’d have thought this one was amusing even if it was just Amy Poehler repeatedly saying the word “dongle.” But that was only one of several good lines the "Parks and Recreation" funny woman got off as she peppered the most attentive Best Buy employee ever with a series of questions.
Tide, “Miracle Stain”
A San Francisco fan spills nachos on his jersey only to find the resulting stain resembles 49ers legend Joe Montana. As pilgrims — a/k/a Niners fans — flock to Montanaland to pay homage, his wife (a Ravens supporter) gets the last laugh when the offending stain is removed thanks to Tide.
Kia, “Babylandia”
Dad attempts to explain to his young son where babies come from (it involves — among other things — a planet named Babylandia and baby-dispensing rocket ships). When the kid chimes in with an alternate (not to mention, more accurate) explanation, dad quickly brings the awkward conversation to a close with a well-timed voice command to the Kia’s stereo.
Samsung, “Next Big Thing”
Paul Rudd and Seth Rogen both think they’re in the running to be Samsung’s “next big thing,” leading to a rapid-fire exchange of insults that was a fitting homage to their performance in "The 40-Year-Old Virgin." The winner in my book? Rogen’s acknowledgement that Rudd may have been the next big thing … “maybe in 1998.”
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Mercedes, “Sell Your Soul”
Willem Dafoe, in the role he was born to play, attempts to convince a young man to sell him his soul in return for a Mercedes-Benz and everything that goes with it. But just when the man is about to give the devil his due, he spies a billboard touting the Benz’s low price and turns down the deal.
M&M’s, “But I Won’t Do That”
While most ads featuring recurring characters have long since outworn their welcome (see eTrade baby), this one featuring the red M&M singing “I Would Do Anything for Love” actually scored. Especially when the “but I won’t do that” portion of the song featured the aforementioned candy being devoured by a bevy of beauties.
Doritos, “Goat 4 Sale”
Guy buys goat. Goat eats 42 bags of Doritos. Doritos run out. Goat goes as insane as a nacho-cheese-loving domesticated ungulate can get. Not sure exactly why it’s supposed to make me want to buy Doritos, but it did make me smile.
Budweiser, “Landslide”
While Stevie Nicks croons in the background, we see one of Budweiser’s trademark Clydesdales grow from foal to adult horse, then eventually reunite with the farmer who raised him. Not exactly sure how Bud gets us to feel all sentimental about a horse, but they do it almost every year.
Hyundai, “What Are We Doing Today?”
One of the best ads of the Super Bowl actually came BEFORE kickoff, as a family has one very good day courtesy of its Hyundai and the Flaming Lips … then settled in to watch the big game.
Oreo, “You Can Still Dunk in the Dark”
While I wasn’t a big fan of Oreo’s planned Super Bowl commercial, its in-game audible during the 34-minute power outage was marketing genius. The company tweeted, “Power out? No problem” then showed a picture of an Oreo with the tagline, “You can still dunk in the dark.”
Click here to check out the worst Super Bowl XLVII commercials
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