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Brees won't get Cadillac for MVP win
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FORT LAUDERDALE, Fla.
A player driven to succeed won't be receiving a new car for being named Super Bowl XLIV’s Most Valuable Player.
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Did you miss any of the Super Bowl commercials? Want to see them again? We've got everything you need right here. Check out photos, video, and our commentary on all the new ads from the big game. An NFL spokesman told FOXSports.com that Cadillac is no longer giving a vehicle to the player voted MVP by 16 selected media members and online fan balloting. New Orleans quarterback Drew Brees received the honor for his stellar performance in Sunday night's 31-17 victory over Indianapolis at Sun Life Stadium.
In previous years, Cadillac had championed its NFL sponsorship by allowing the Super Bowl MVP to choose one of the models from its fleet. Cadillac began taking a lower media profile at Super Bowl XLIII in 2009 after the automotive industry received a government bailout.
Cadillac had sponsored the Super Bowl MVP since 2002.
Cadillac public relations director Nick Twork said his company has no future plans to renew its Super Bowl MVP sponsorship.
“We’re focusing our marketing efforts on activities that allow customers to get behind the wheel of our Cadillacs,” Twork said. “This is a different stance than we’ve taken in the past when we’ve tried to raise awareness for our brand.”
Twork then joked that he hoped Brees would “buy a Cadillac if he doesn’t already own one. I would love to make that connection for him.”
Brees, who signed a six-year, $60 million contract in 2006, can afford to buy his own vehicle. He also can celebrate leading the Saints to their first Super Bowl victory. Brees upstaged Colts quarterback Peyton Manning -- the Super Bowl XLI MVP and Cadillac recipient -- by completing 32 of 39 passes for 288 yards and a pair of TDs.
At least Brees still gets to go to Disneyworld. He and a few of his teammates, and we assume infant son Baylen, whom he was carrying on the field during the celebration, will take part in a ticker-tape parade there Monday at 11:55 a.m. ET.
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