Fans exchange Hernandez jerseys

Rick Horrow on the NFL's latest marketing news.
Rick Horrow on the NFL's latest marketing news.
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Hundreds of one-time fans are trading in their Aaron Hernandez jerseys.

The New England Patriots are letting fans trade in their No. 81 jerseys for a different one on Saturday and Sunday.

The ex-Patriots tight end has been charged with the murder in the death of 27-year-old semi-pro football player Odin Lloyd. He has pleaded not guilty.

The Patriots released Hernandez shortly after he was arrested on June 26.

Team spokesman Stacey James says children love wearing Patriots gear but may not understand why their parents don't want them wearing Hernandez's jersey.

The jerseys must have been purchased at the team shop at Gillette Stadium or its online store.

The exchange is good on Saturday, July 6 and Sunday, July 7. Fans can turn in their Hernandez jerseys for any other jersey in stock. Fans lined up early on Saturday and the line stretched around the Patriots Pro Shop and down to the VIP parking area of Gillette Stadium.

Check out the tweets and photos of the exchange below.









Tagged: Patriots, Aaron Hernandez

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