Super Bowl missing some ad icons

FOX Sports Andre Vergara
Share This Story


We always knew the E-Trade baby would someday grow up and move out ... of his customary commercial spot during the Super Bowl.

We just never knew it would be so soon.

But E-Trade announced this week that it would be one of several Super Bowl staples not appearing during this year's game. After seven straight years, the baby is going bye-bye, as are Jared and Subway, and the girls, though GoDaddy still will air a spot with Danica Patrick.

"The women you'll see in our Super Bowl commercials this year will be super-smart, successful small-business owners," Barb Rechterman, chief marketing officer at GoDaddy, told USA Today.

E-Trade isn't revealing if the baby will be back — "Stay tuned," said Rich Muhlstock, senior vice president of branding and acquisition at E-Trade, in an email to USA Today. Subway says it's focusing on the Winter Olympics.

But men 18 to 34 may be glad to know Axe body spray will be back.

Related Stories

Member Comments

Please note by clicking on "Post comment" you acknowledge that you have read the Terms of Use and the comment you are posting is in compliance with such terms. Be Polite. Inappropriate posts may be removed by the moderator.

powered by

NFL Videos

NFL Roundtable: Detroit Lions Posted: Jul 11, 2014
A team with so many weapons, is this the season that the Lions put together and ...

NFL Roundtable: Cleveland Browns Posted: Jul 10, 2014
Taking a look at the Cleveland Browns heading into new season and all talk is ce...

NFL Roundtable: Dallas Cowboys Posted: Jul 09, 2014
No strangers to making moves...and headlines...have the Cowboys put themselves i...