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Why are Speedos so speedy?

FOX Business' Liz Claman chats with Speedo president James Gerson.
FOX Business' Liz Claman chats with Speedo president James Gerson.
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Liz Claman

Liz Claman joined FOX Business Network (FBN) as an anchor in October 2007. She hosts "Countdown to the Closing Bell" (3 PM/ET) in addition to co-anchoring "After the Bell" (4 PM/ET) with David Asman. A graduate of the University of California, Berkeley, Claman was a news associate for KCBS-TV (CBS) in Los Angeles where she was the youngest person in the station’s history to win a local Emmy Award for Best Spot Producer. Follow Claman at FOX Business and on Twitter.

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Updated Aug 4, 2012 12:08 AM ET
     
 

Imagine a product so incredibly good it’s actually credited with helping athletes break records.

No, we’re not talking about steroids. We’re talking about swimsuits. Speedo believes it has one and it’s got the grams of gold to prove it. Numerous medal winners have made it to the podium after wearing Speedos, and on Day One of the London Olympics, US swimmer Ryan Lochte wore about a foot of Speedo’s fabric to win the gold in the 400 meter individual medley.

In a Fox Sports exclusive, Speedo USA president Jim Gerson says the push for innovation combined with pool prodigies equals pure gold.

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