It's a test of strength, endurance and plain toughness. Fans will get a "behind-the-chutes" look at the cowboys through interviews during the tournaments and at their homes. "Toughest Cowboy" will be following their progress, explore their personal lives, and discover what drives them to compete in this grueling sport.

"Rodeo fans are among the most loyal in all sports and they are going to love seeing the first rodeo program ever created solely for television," said David Leepson, FSN VP of Development. "FSN is thrilled to be able to give these fans a new place for their passion. ‘Toughest Cowboy' is, without a doubt, the most original idea in rodeo, featuring the most well-rounded athletes in the sport, competing in a slate of events guaranteed to captivate, shock and impress rodeo lovers."

TV SCHEDULE

FSN, its affiliates and other FNG-owned networks reach more than 82 million homes through 25 regional networks. Based in Los Angeles, FSN owned — or affiliated regional sports networks serve as the TV home to 68 of the 82 MLB, NHL and NBA teams based in the United States. FSN produces close to 5,000 live events each year, including nearly 1,000 in high definition. For the latest up-to-the-minute sports news and opinions, visit the FOX Sports/FSN website at www.FOXSports.com.

"Toughest Cowboy" is a wholly-owned subsidiary of Grit Rock Rodeo LLC. Grit Rock Rodeo LLC is one of the leading rodeo companies in the world. In addition, through a subsidiary, Grit Rock Rodeo owns the licensing and marketing rights to the Wrangler ProRodeo Tour, also broadcast on Fox Sports Network. For more information visit www.toughestcowboy.com