FOX Sports and IMSA (International Motor Sports Association) announced today a five-year multi-media rights deal that solidifies United SportsCar Racing’s home on television through the 2018 season.
Today’s announcement, which comes on the heels of last week’s news that FOX Sports will broadcast NASCAR Sprint Cup Series, NASCAR Nationwide Series and NASCAR Camping World Truck Series races through 2024, bolsters FOX’s expansive motorsports coverage. The agreement also includes coverage of IMSA’s Continental Tire Sports Car Challenge for five years. Financial terms of the agreement were not disclosed.
For motorsports fans accustomed to FOX Sports’ broadcast presentation of various forms of racing, including NASCAR since 2001, today’s announcement signals another exciting development for sports car racing in America. In September of 2012, GRAND-AM Rolex Sports Car Series and the American Le Mans Series presented by Tequila Patrón announced the two entities were merging in one of the most significant developments in the history of sports car racing in North America. Later named United SportsCar Racing, sanctioned by IMSA, the premier new sports car racing series begins its next chapter with the Rolex 24 At Daytona in January of 2014.
“It’s hard to argue that there’s a global media company more equipped and better resourced to cover and broadcast sports car racing than FOX Sports,” said Ed Bennett, CEO of IMSA. “By partnering with FOX Sports for the next five years, United SportsCar Racing, Continental Tire Sports Car Challenge and their teams, tracks, drivers and sponsors are positioned for strong exposure while our existing fans can expect top-notch presentation, promotion and marketing.”