Sirius Satellite Radio to provide unprecedented NASCAR Driver-To-Pit Crew race coverage in 2007
by TonyStewart.com
SIRIUS Satellite Radio (NASDAQ: SIRI) announced today that it will present unprecedented live radio coverage of NASCAR races starting in 2007, making listeners feel like they are on top of their favorite team's pit box on race day.
In addition to the live race broadcast, SIRIUS will take fans into the cars and pits by devoting up to 10 additional "Team Talk" channels that will carry the driver-to-crew communications of up to 10 different race teams during NASCAR NEXTEL Cup Series races. SIRIUS will combine the race broadcast with the driver-to-crew chatter on these channels, allowing fans to follow the overall race call and the in-car audio of a driver on a single channel throughout the race. The channels will feature top drivers based on the NASCAR NEXTEL Cup Series standings. The lineup of drivers and their channel assignments will be available at www.sirius.com/nascar prior to each race.
Listeners will hear drivers and crew chiefs schedule pit stops and discuss strategy over audio of the overall race broadcast. When the team members are not on the radio, the audio of the live race broadcast will come up allowing listeners to follow the entire race uninterrupted.
"SIRIUS will provide NASCAR fans with a true insider's experience on race day, taking them inside the helmets of the drivers and making them feel like a member of the pit crew," said Scott Greenstein, SIRIUS' President, Entertainment and Sports. "By layering the driver chatter over the race broadcast and alternating between the two, we'll provide a way to follow the race like never before. Fans can stay on a single channel for the entire race and get inside the car while being able through their SIRIUS radio to follow all the action on the track."
"NASCAR eagerly awaits SIRIUS' 2007 NASCAR Radio launch for programming just like this," said Paul Brooks, Senior Vice President of NASCAR and President of NASCAR Digital Entertainment. "SIRIUS will provide coverage of every one of our national series races and will also add exciting, unique channels and programming like these driver channels. NASCAR is committed to setting standards for putting fans inside our drivers' cars, so they can better appreciate the strategy, drama and thrills of NASCAR racing. This will allow avid fans to experience the sport in a new way, while helping to attract new fans as well."
As the Official Satellite Radio Partner of NASCAR starting in 2007, SIRIUS will broadcast every NASCAR NEXTEL Cup Series, NASCAR Busch Series and NASCAR Craftsman Truck Series race, carrying the live broadcasts of Motor Racing Network (MRN), Performance Racing Network (PRN) and the IMS Radio Network's broadcast from Indianapolis Motor Speedway.
In addition to live race coverage, SIRIUS will launch SIRIUS NASCAR Radio / channel 128 in January. The channel will air 24 hours a day, seven days a week and will include live races, plus daily and weekly talk programs, including Tony Stewart Live, a two-hour show hosted by the two-time NASCAR NEXTEL Cup Series champion and veteran pit road reporter Matt Yocum. A detailed schedule of programs and hosts on SIRIUS NASCAR Radio will be announced prior to launch.
About SIRIUS
SIRIUS, "The Best Radio on Radio," delivers more than 130 channels of the best programming in all of radio. SIRIUS is the original and only home of 100% commercial free music channels in satellite radio, offering 69 music channels. SIRIUS also delivers 65 channels of sports, news, talk, entertainment, traffic, weather and data. SIRIUS is the Official Satellite Radio Partner of the NFL, NBA and NHL and broadcasts live play-by-play games of the NFL, NBA and NHL. All SIRIUS programming is available for a monthly subscription fee of only $12.95.SIRIUS Internet Radio (SIR) is a CD-quality, Internet-only version of the SIRIUS radio service, without the use of a radio, for the monthly subscription fee of $12.95. SIR delivers more than 75 channels of talk, entertainment, sports, and 100% commercial free music.
SIRIUS products for the car, truck, home, RV and boat are available in more than 25,000 retail locations, including Best Buy, Circuit City, Crutchfield, Costco, Target, Wal-Mart, Sam's Club, RadioShack and at shop.sirius.com.
SIRIUS radios are offered in vehicles from Audi, Bentley, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep , Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Rolls Royce, Scion, Toyota, Porsche, Volkswagen, and Volvo. Hertz also offers SIRIUS in its rental cars at major locations around the country.
Click on www.sirius.com to listen to SIRIUS live, or to purchase a SIRIUS radio and subscription.
Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2005 and Quarterly Reports on Form 10-Q for the quarters ended June 30, 2006 and September 30, 2006 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our operational results are: our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming partners, our competitive position and any events which affect the useful life of our satellites.
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