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The Sports Professor, Rick Horrow, goes beyond the box score to talk sports business and chats with Padres owner Jeff Moorad.
Automatically Generated Transcript (may not be 100% accurate)
I'm Rick Horrow and welcome to beyond the box score an inside look at the business of sports today's guest is Jeff Moorad. Just his second year his owner to say a Padres more it has his team on the verge of an implausible playoff berth. I met with more right before recent Padres home game. At echo park. -- just 1976. And you're graduating Modesto junior college. Did you ever think you'd be to lead partners San Diego Padres 33 years played no. Not even close. Obviously it's unscripted bit you look back in you've done -- a lot of great things and any regrets I think it. Really. You know -- haven't had a -- career one year career in sports represented. Which I would trade for -- And after that to a chance to go runners on diamonds. Her to this day and -- do the general partners their abrupt. Allow me to become one of them. With the support of commissioners who legitimately baseball. I was able to change. You know never looked back him at this point -- the San Diego. With a chance to run a baseball. Hopefully continue to succeed. In my home state. Quite a name for yourself obviously -- -- but -- the poster child for. For flexibility. How hard was it in practicality to switch the sides of the table. Well you know what if I don't know if I knew now what I what I do. I knew then that. Not sure would've made the jump the truth. You know there were some some challenges. You know some of mobile owners have whoa whoa wait a bit you know like -- this -- -- I kept my head down and try to do and I was supposed to do it and I like to believe that over time. Earned the respect for at least the most in the field. The same time. The players association. On the Major League baseball's. Was surprised. Maybe that's an understatement. Again time since the -- and you know at this point I'm six passengers and two. The new role and and really have a -- back -- long was the nature of the hey wait a minute. Inside information you wanted and you can't be won on simulate what was probably over to. And it took its toll Booth. There's very little -- You know in the way of confidential information we live in such a public business. Although we're bunch of private businesses operated -- public way. So much of what we're doing the business. Leagues and for the rest of the the previous. I don't think there really was much confidential to be there. But I understand both sides being concerned about it them. You know I'd be concerned. You know about the next what you over there is so we'll Clark. Shawn Green Ron Amadon Warren Moon -- different guys. And Manny. Who is your favorite client. He replied -- That puts me on this. You know Wilfork is who. Is that. I feel like I broke him well. He and I were both receiving and a sense for the -- different. I was you don't need to have probably. Second year out. Well as a client -- represented them through the entire career -- went to work for May have the Diamondbacks. We are and each other's weddings. Very very close. But probably the closest. Kindred spirit to have to Beirut are there. -- American Ron Amadon both -- -- they're. You know assured baseball with to this -- remains what Michael's. Most difficult client list put Dallas politically phrase and most of they'll. I don't know that I would really. Take anybody most of results are way most challenging. Matter where but the biggest contract you forgot figures centrist ever -- the 160 Berrian for a year them. I like to -- that we contributed mightily to the Red Sox -- a couple World Series championship. Tell us how the Diamondbacks deal came about and tell us. Cool whispered -- hear about whoever gonna switch sides how you like to come over -- Well a partner and I looked at by in the -- Phoenix. We've come very close to do injured boy -- That -- signed term shoot themselves. Something. I don't they ever talked about probably but I am now the football. Oh it was written or thank you. So. IA. Was able to. At least make an impression. The owners of the Diamondbacks and all the jury was the managing partner of the group he was about the the person in control them. -- months later after. He was unable to deliver the Diamondbacks are the factors. Ken Kendrick who was the -- partner of the time. Reached out most of I'd be interested coming over to the defects and essentially -- injured sports. But Denver and his partners brought him for the Diamondbacks. Allowed me to become the CEO of its game with commissioners we would support them. An overtime. Like to think I learned the same side of the business. Learned it the way that allowed us to win a success. Championship. And I was in 2007. As proud that I am I think of the attendant shifts that we we're able loot shoes when we've we have literally chewed up picks in attendance over the years. And they wanted to come back. And -- you. Practiced with police diver was in Newport Beach there's no Major League Baseball team in Newport Beach the next best thing was San Diego Padres -- tell us that -- -- -- Angels are close those that are. -- -- You know already were and does a great job up there they were available. You know I had a longtime relationship -- John bores them when I heard rumors that the club might be available like Bulger. And -- look. A love what I do love the platform and Arizona. Very proud of what we've accomplished here book. If there was ever a chance to come back to California. That's one thing I would term my four and did during that time people even asked about evident truth -- the Cubs. I frankly said -- I'd rather of state and Arizona. And it was always your chance to come back to California and -- Southern California rather abruptly. So there's some confusion people just understand -- -- piece of two teams has -- worked well hopefully. It's only one in the short term. Or at least there -- terrible were working -- a couple transactions and hopefully you'll. Written by self of the Diamondbacks -- -- and it that way that's them for us to -- -- nothing to do with -- Order I don't know. In more than your average sports program goes about what they're doing over -- But you know more in sports -- know what they're doing here so has his team exceeded your expectations this year. -- well when you think about. You know the end of -- mind would -- giving him a -- sand with a spring training where we're the second best team in all of Major League Baseball. In the middle. There's an argument that you know we're kind of doing what we expected to now no one else did so. In that regard I suppose all -- it to you know be pleasantly pleased about at least achievable only those -- for the club believe we have the ability to do. And off the field. You lower ticket prices for 86 for -- season tickets I think is a number and food and drink it concession stands so has it worked. We lowered there is full season tickets. 486%. -- of ticket holders. The other 14% remained flat and we actually have sold more season tickets for -- stand. And the year before for the first time in the history of so every other year -- -- -- steady downturn. When it came -- major in season tickets. Thankfully we're able to -- this season for the first time in the history of the new building that's the first. It towards stabilize in the business and hopefully achieving. You know greater revenues going forward. He now are in the NASCAR business what stat like what's your future in NASCAR. Well Tom Garfinkel it was our club president here in San Diego. And teamed up additionally. Over in Arizona we blocked the mastered the game but Troy Aikman and Roger Staubach film. After a few years of operating -- on our own we rolled live in two of the Richard Childress operation this year. And you know Kevin Harvick a burden Boyer are terrific drivers and of themselves. We couldn't be prouder to be partners of Richard Childress we think -- A first class individuals who. You know has as successful NASCAR business really is -- him any out there was dale earnhardt's. Not junior but bill earnhardt's older and you know still owns the rights for the number three terror. He's got histories. Terrific integrity and we're very -- or. Any predictions on the Padres at the end of the season. You know I'm just open we continue to exceed expectations. In our community. I think is the fan base here in San Diego. You know continues to feel the excitement facto. I believe they'll come back because they've already shown a willingness to do. You know before not involved in the thick of a pennant race. At the end of the year -- disappointment book by its own -- thank -- glad -- decided that finally what's next for just more. You know I'm I'm content. I I don't look beyond. The challenger. With the with the Padres and you know I'm a football dad are in a lot of ways them. Big fan of the Chargers that right now I'm happy be available for -- him. Lower run and a very special place votes and with -- amazing facility -- -- may be as nice is that -- in the game. More -- one of -- several new MLB owners and the last decade or look at the five most recent MLB owners sales let's go inside the numbers. The Texas Rangers recently sold for nearly 600 million dollars to a group led by hall of Famer and current team president Nolan Ryan. In 2009 time records bought the Chicago Cubs were eight under 45 million dollars deal included Wrigley Field and a regional TV network. A lot of money for a team that had won a World Series in more than a century. Prior to 2009 season Mora but the operations John Morse for about 500 billion dollars. More -- and it's ownership group or acquire a 100% of the franchise. Over a period of up to five years. Three years ago Liberty Media negotiated an asset swap with Time Warner. It gave it control of the Atlanta Braves liberty value to raise it 450 million dollars. Finally in 2006. At Lerner bought the Washington Nationals for Major League Baseball for 450 billion. -- it OM OB teams are on the market might be assigned to the economy is stabilizing. For three indication how the economy is affecting baseball it's time for bust boom and -- That's in the bus. Despite the fact that Tampa Bay Rays and a heck of a race with the Yankees for the American League east title the rays couldn't come close to selling at a three game series against New York. They're averaging just under 23000. Fans per home game this season down 4% from the same point last. Now for oh since San Francisco Giants exercised an option to purchase controlling interest in their think it moderately Clark. Giants president Larry Baer said the organization would use the affiliate -- -- testing ground for marketing and player development projects and could invest in other minor league team. And finally you -- 75 Silicon Valley CEO said they signed letter to major league Baseball Commissioner Bud Selig backing Oakland a's moved to San Jose. The letter reinforces the point -- Silicon Valley had significant corporate infrastructure. To support of Major League Baseball. A key part of any east. Works team is finding unique revenue streams and that's why I've -- balloting -- a week is the Cleveland Indians. Although the Indians won't be playing baseball in November. Team that it read it used for Progressive -- -- -- month promotion calls no days. The Indians will turn the stadium into winter theme park with an ice rink a fire hit and it inner tubing hill. I flunked out of the week is Scott sports the renowned agent and a star client Alex Rodriguez decided to call it quits. -- negotiated for a rocket to most lucrative contract in baseball history. Erotic forces relationship reportedly began showering in 2007. When the Yankees third baseman -- contract advice from Warren -- Out or my final take Major League Baseball announced the 2000 -- schedule with opening day set for Thursday march 31. Excluding special international events this marked the first time since 1998. -- opening day -- not began on Sunday or Monday. It's also the first time since 76. This season begins on Thursday. The regular season concludes on September 28. The changes came in large part from commissioner Bud Selig special committee for on field matters. Baseball decided to begin the season earlier and made week to avoid playing World Series games in November. Is could be the first of several changes to schedule according to reports. I'm in between league championship series could continue to shrink. After losing one off -- this year while the division series could be expanded from a best of five to a best of seven format. In any event these are smart adjustments baseball is not meant to be played on freezing November -- Under 62 game schedule on -- -- as it is so baseball needs to make the season feel more compact. I expect fans and players to embrace the change. I'm Rick Horrow won't you join me next week will once again we go beyond --