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Current Video:Horrow: Why both teams need a win|

Rick Horrow on why both Super Bowl teams need a win from an economic perspective.

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Automatically Generated Transcript (may not be 100% accurate)

I would -- -- double covered present and I'd be I'd like Oakland do it by fox sports news analyst Rick -- it. -- businessman -- businessman. Teams want a winning note from a first. This one more -- isn't -- more of a. I guess it's different concerns than niners wanted develop their brand is the best Super Bowl team history and six and -- we do. They also have to finish financing there one point two billion dollars Santa Clara stadium. It sold about 670 million dollars worth of stuff seats suites. More power more wins better stuff. The Ravens on the other hand they're number eleven as far as overall value. Don't all the bake sale for -- guys that are the Ravens by the way they're weren't one point 16. Billion dollars in value. The shot he's 298 pitches and -- by the way one point six million -- -- -- other other magazines. And expect to miss having the revenue so. Today will benefit significantly if they win the niners get the stadium that they went. Either one or look at it who ought to win on the business side based on the field but both could benefit. So can the players with endorsement opportunities now so they talk about going to win the ring which is huge but. What does it mean for a player once you're able to put Super Bowl winner behind. Well according to our business week Bloomberg are 100 there are guys are ready -- in -- top list of athletes from this game. We take a look at those numbers yet Ray Rice 47 you have Patrick Mills fifty sevens -- also exciting one. Nobody in the top you know number now they got it as best chance of breaking through college happening thing. Twenty offers a week and you know I try to do my cap predict but I it you know and that's it. Really we look at the number of players. The winners like 92 -- the losers make 46 -- if you realize the average NFL salaries to going. -- anybody's game. What about the coaches this isn't very different one when I say Harbaugh vs Harbaugh what do you think. Well I think the fact that still confused as to which one -- which I think most Americans do. I saw studied this morning this is Jim. 42% more marketable than John comedy -- mention that because it's Italy so it should I know what you I. It's it will almost identical the winner has a better chance about it Jim mixed five million a year. John with the Ravens thanks for a million years I guess usual party to go but here's the other reach you note it coaches that were fired and rehired. There irked by others or some of them haven't been yet. 20 million dollars of contract payments that those teams had to eat so this is a testament but the niners in the Ravens getting it right in February. Always great stuff thank you Rick and they keep watching it you're given a lot down right here for all your super double covered presented by visa.

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