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I'm the sports professor Rick Horrow and welcome to beyond the box score. An inside look at the business of sports all eyes on the NFL draft. And one of the most successful drafting teams in recent years. -- Indianapolis Colts I recently sat down with Colts owner Jim Ers say. In his private office in Indianapolis to talk about his team and his future. We've done pretty well. Playoffs last eight straight right and so ten of the last eleven years. Six divisions in seven years under fifteen wins last decade the most ever in the history of the NFL. You happy with your confidence it's been Sebastien. I I. Look at. What I was coming into the with music scene in a small market. Pulled the smaller stadium and. Not having the newness of an expansion team. Having. Just move someplace. And recreating. The small market. And and to do what we've been able to do. It's it's tremendous lesson because winning in this league. Is hardly anyone will tell -- you know oh win nine or ten games of the season. It's tough. Well Peyton Manning says that you're all one owners that make you feel one greatest quarterbacks of all time using that money. Well it's a blessing our relationship is that's something I've known him. Have. Friendship. Bond with someone like me and we. -- to -- societies become owner. My dad passed away. He was coming into. And he was one of the pillars. Of this franchise that really started this -- has your perspective that it -- 112 doubles. It was tremendous to get that. First Super Bowl victory what was was he. Going back and trying to get the second one that that that really hurts I think that. It helps on that -- and Antoine Cason or world world champion. But at the same time. You know my goal as always I don't see statistically. But you're looking at being the very fast -- I can never assume. Why you wouldn't be. And at that rate this series. I talked about that. Multiples of people doing things that no one has ever done. In the National Football League or in other sports leagues. So it really hurt that that's. We all know and so most of them around kind of from the game. Of the hate it here that that that second ones a lot of second world championship. That. The stadium was a big deal obviously you know a labor of love it and become a very important part of the economics of the COLT in the NFL. How important he is the building Lucas Oil Stadium for the -- Well it's been critical. You cannot survive -- I think right now. We're still we still have our our battles. And discussions like this as. Over. You know the on here local revenue. That is there the which -- 53%. -- -- is now up to 20%. And and that's a real concern for Indianapolis is that green Bay's. Other teams smog market so. We had to get that stadium looking back. Thirty point five years ago did you ever think -- -- become -- football crazy mark. Boy it -- -- team you like to believe it can happen. And then when you start turning that tide is making it happen. It happens a lot lower than that as time passed and that thing out -- say is. It's not just that you win and you wanna -- his winning is everything. Hands. And to entertain that thought. How you win so critical and we've had the most exciting brand of football. When you really look at people come and they want to see the pollen in the air they wanna see points wanna see. Offensive superstars and that's what we're really in the business of is that creating them creating that those magical -- That really make. Life weren't that. Aren't that kingdom we are -- asking it yes this is this is the Sports Illustrated. Did this. Coming it's due to other owners. It's just don't believe this is a little bit so. This day. Middle. -- cars that are or this the Steve Earl guitar. That's for. Guitar lovers that 1959. Now black last call. Which are lovers know. How nice that. Sound one more what we're we're done with what witnesses. That is these two were both role. Fairness though you. You can't take it glance at them right there saying about this this -- offensive side of we have at this all throughout the state and in California. That's a picture of the Super Bowl. That trophy right under Hollywood sign that is an awesome way and -- Super Bowl trophy when the Colts took the first. Draft pick in 1998. They selected Peyton Manning and sign him to a six year 48 million dollar deal. Small by today's NFL standards. But much bigger than many other contracts in other sports let's go inside the numbers to compare rookie contracts. With the most recent number one pick. In each major sport. In the NHL John Tavares New York Islanders three years three million bucks and it's and it's can bring the contract almost four million dollars annually. Major League Baseball Stephen strasburg drafted by the nationals for years to fifteen million dollars. NBA with Blake Griffin the Los Angeles Clippers three years sixteen million bucks and the team option for a two year extension. Finally the NFL Matt Stafford the lions' first pick six years a record 42 million dollars guaranteed. And 78 million dollars overall. The St. Louis Rams are on the clock for the number one pick in the pending sale could really impact how much money they give that topic. For a look at three ways of the economy is affecting pro sports and football but look at -- boom and hope let's begin by us. A Santa Clara amusement park will be a significant roadblock for the 49ers to get their new stadium. California's great adventure located next -- to the proposed forty niner site. So the team plan does not account for the negative impact on the theme park a public vote on the stadium is scheduled in June. Now for both. Both literally and figuratively. Kraft Foods paid 75 grand to sponsor Texas stadium's implosion part of a campaign to introduce -- cheddar explosion macaroni cheese product. -- held an elementary school writing contest to determine who would trigger the explosives. And finally who. -- NFL officials could offer standing room only tickets for Super Bowl 45 in Dallas. After the league installs up to 20000. Temporary seats at Cowboys Stadium. They'll evaluate whether there's room for more people standing room tickets had not been issued for past Super -- it's. One player hoping to play future Super Bowls as my valedictorian of the week. Before even taking a snap in the NFL Tim Tebow and had two high profile endorsements. The former Heisman Trophy winner signed a multiyear shoe and apparel deal with Nike. And was named cover athlete for E. A. SPORTS is NCA football 2011 video game. My flunked out of the week is Marvin Harrison. The Philadelphia prosecutor announced to take a fresh look at the shooting case involving a gun used by the former Colts star. Harrison who hasn't played in the NFL since 2008. Could still face charges and now for my final take. As home entertainment systems continue to improve. The NFL is increasingly concerned about fans spurning stadiums to watch games on the couch. Commissioner Roger Goodell acknowledged a threat in an interview last week. Saying improving the game day experience is one of the league's priorities. That's why the NFL competition committee unanimously agreed to repeal its long standing noise policy. The twenty year old rule that restricted teams from using in stadium video boards to encourage fans to be -- If the goal is differentiating from the home experience. Allowing fans to be noisy. He isn't enough. Times are changing and no longer is big game reason enough to attend an event. So whether it's Dolphins owner Stephen Ross giving mobile TV units to the other NFL teams. We're simply amending the noise policy. The league's battle against 3-D and HD. Is ongoing and want none of this serves as a substitute for entertainment on the field. At least this makes the whole discussion a little more interest. I'm Rick Horrow join me next week for another edition of the on the box score.