Current Video:Horrow: Winning back fans, sponsors|
Rick Horrow on the NHL's tough tasks ahead; winning back sponsors and fans.
Automatically Generated Transcript (may not be 100% accurate)
Fox sports news analyst Rick -- talking National Hockey League. Next week and the NHL it is a form 113. Days many hundreds of millions of dollars blocked out. The 48 game season impact sponsors and fans statistical look at both. -- our sponsors after moving much of their NHL marketing budget other properties sponsors and marketers now reevaluating plans for the abbreviated season. Canada Kraft Foods after canceling its popular hockey deal promotion in November committed to a new partnership with TSA and called Kraft hockey goes out. Rewarding hockey related volunteering is a hockey goes on and hockey -- he examples. Best dramatized. How -- sponsorships. Impact the amateur game not just the NHL. In the US they doubt that plans to be key NHL sponsor this season. -- tied the winter classic the all star game another marquee event but after the lockout began side to your national deal with the NFL instead. -- -- The golden -- just became the presenting sponsor of the big market Stanley Cup champion Los Angeles Kings. What about the fans well -- always say they're not coming back. But look at the data the entire 200405. NHL season lost to block out and -- drew nearly 21. Million fans. Nearly half a million more than it did the year before. The attendance has gone up in each of the seasons -- with last year -- record 21 point six million fans. Hockey -- probably always come back. The San Jose Sharks had fewer than 100 season ticket holders canceled their tickets during the lockout and most other NHL teams reporting. The say that's not stopping teams from operate their traditional perks for 2013. The Pittsburgh Penguins offering some free concession items. Have all the merchandise at -- two years doors. For the team's first four home games at the consul energy center. Tampa Bay Lightning are tiptoeing. One step further artistic and I sit there and acceptance post lockout -- to the sporting news. But lightly offering 20200. Dollar season ticket packages. But the shortened seasons 24 home games in most -- can't even get a frosty mug of beer for the eight dollar average per game. Maybe some good will come for the average hockey -- From the CPAs complicated mathematics after all. For fox sports.