Current Video:Billick: Handling Media Day|
Brian Billick tells Laura Okmin how he handled media day in 2000 when Ray Lewis was facing media scrutiny.
Automatically Generated Transcript (may not be 100% accurate)
I've ever foxsports.com. With Brian Billick -- open we -- standing here at media day with the San Francisco 49ers behind this is but you have been to before and highly -- your story that you talk about because you need some headlines I'm not very used to when I. All the amassed a total national media ambulance chasers and that they while I was at me. And and it's brought up to this day. A bit -- that had a specific purpose in mind and underlined exactly what this is about the league does a great job with things on people worry about. The conference on the players about media. All weeklong with the lead with the league demands is really pretty straight port pretty simple. I worry more about the players what they did in terms of their own relationship now on the YouTube FaceBook and social media. Where they bring it upon themselves all the obligations they have but the league itself they've got this thing down -- pretty good. Like what you just did you moved it from year to the league into them very quickly but I'm not that story there there was a very. Clear purpose of why you did say ambulance chasers of what you were trying to do you explain that. You got to remember that we've gone through an entire season this was based on the Ray Lewis since been in Atlanta. And we had lived an entire season. Not so much at home because they got over that fairly quickly but every time we went on the road that we that was the story of that week that was the headline Sunday morning. Wherever we were up now Ray Lewis -- and two counts of murder. Happen. And you'd be amazed that at the way that fueled both my team. And the Indians that were there there we can I come out the tunnel with -- by design every week and the things that were yelled at him. Then you would not say in public. Winners in what what struck me all the time once they have no idea how other fueling this me doing my team. So we got through the entire season and really by the bye week to really wasn't a lot well this Saturday and Sunday before we came down to Tampa. Like the team down here it took off again. And so I had to set the tone saying equipment been there done that we've all the questions and basically said you you don't have the right to judge him we're not gonna go down that road because I wanted to specifically. And it worked because they -- after meal we consider -- and it's served super. So what's the biggest fear then and what you didn't have to do -- was a FaceBook and Twitter all of that. It's not just coaching for Sunday you do you have to coach these guys and get nervous about these guys all week. Biggest thing that you worried about when it comes to -- hundreds and hundreds of media from around the world while they have. Do you have to coach the month to understand that look just because there's only two teams left of the field with 32. All that interest Tesco someplace it just it's compound it I was less worried about. The individual things that could be said or done you worry about that all the time it's the sheer volume. The that they would Wear themselves out trying to accommodate everybody like I said the league does a nice job of orchestrating it I was more concerned about what they were gonna bring themselves. Think when you come back here in this role as an analyst when you go back to your memory bank and think about. Your media day at -- -- and I remember the most is about the entire week and not just media thank god I had no clue what was one. With Elvis it's on it wasn't like he back in this -- To recognize what goes on on a daily basis the media -- Media center radio row are you kidding me I had no idea that when things got the week we played that the New York Giants and Tampa I'd literally left. The -- -- left the hotel. To go to practice period did go to did good commissioner -- And it didn't so particularly Tampa we're nicely but I do my deal this was not and never gotten into. This is so much what you'd much rather do this as an analyst than the Super Bowl -- rang -- -- -- always -- to see you and I know we're not talking football he is chomping at the bit to talk about football but this is the -- Prime Milt will be here all week leading checking and in all of this analysis out at fox sports -- now.