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Rick Horrow on LeBron James' marketability off the court.
Automatically Generated Transcript (may not be 100% accurate)
Sports news analyst Rick -- talked -- powerful athletes in 2012. 2010 gave us the decision 2012 brought us the redemption. In a year which he claimed his third NBA most valuable player award his first NBA championship his second Olympic gold medal. In two multi million dollar endorsement deals since Miami heat's LeBron James can add another accolade to his ever growing let. The top spot in the Bloomberg's portfolio Horrow sports ventures 2013. Hour 100. This first NBA title and highly criticized decision TV special behind him. The sky's the limit for James he's in the midst of arguably his best season of the basketball career. And backed by a blue chip endorsement portfolio that includes Nike Coca-Cola. McDonald's. And -- and state -- All this after Nielsen. Reached the lowest point it is NBA life. Following the heat's loss to the Mavericks 2011 NBA final score Power One hundred number one's followed James in this year's rankings. With golfer Tiger Woods number two. Denver Broncos quarterback Peyton Manning number three in New Orleans Saints quarterback Drew Brees number four. Tennis star Roger Federer rounds out the top spot spurts. I'm --