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I'm fox sports news analyst Rikaart talking hockey after the lockout well into the regular season. Boston Bruins owner Jeremy Jacobs criticized the players association its executive director Don Fehr. With the slow pace of CB negotiations and -- losing half the season to a lot got. Jacobs -- chair of the NHL board of governors he characterized the final labor agreement. Is -- no winners and no losers but now that the season has started the NHL's teams turned to creative promotions to welcome their fans back. After the -- claimed 40% of the regular season. The Blackhawks gave weight but that was an autograph jerseys while the Florida Panthers introduced the team's original season ticket holders along with players on opening night. In enterprise rent a cars -- just three year extension of its sponsorship agreement with the NHL the original deal expired after last season. But the car rental company was waiting for the lockout to end before I -- what enterprise this year plans on making a sizable advised cross the league -- partners. It even though enterprise knew it was renewing. Waiting until -- got demonstrates just one way the NHL lost money in missing games in not only do league missed out on some sponsorship revenue. But enterprise also missed out four months worth of marketing and activation opportunities for fox sports I'm Rick --