Current Video:Australian Open Business Minute|
The Sports Professor, Rick Horrow, dives into the business side of the Australian Open.
Automatically Generated Transcript (may not be 100% accurate)
On the sport professor Carl this is the Australian Open business report. First major of the year obviously but any discussion the Australian Open has to take into account the fact all four majors and the health of tennis on the men's and women's side. -- on the issues. First all the players are always. Biggest issue ever it's all about players. Look at the guys who are the big deals Federer Djokovic Nadal Murray and Roddick all chosen as part of the ATP. Game on campaign. Big hospitality. Significant revenue from these guys that -- the ATP wants to launch their big campaign on. By the way. Nadal he's a spokesperson. For the editorial Armani jeans but also the underwear commercials he's a period we need to go there but that's a big deal. Second a ball facilities while the Australian Open as -- -- fifty million dollar US Melbourne park renovation. Which will ensure that that. Tournament stays there were at least two generation city operators and across the up -- way across the -- the US National Tennis Center is undergoing a 300 million dollar sequent shall renovation. Armstrong stadium seating up to 151000. Making it roof ready not putting on the -- but making sure -- is capable he put on later. Carried on the grandstand court big deal for capital improvements for facility down the road. Third what about television. ESPN in other networks with their big deals but finally to Tennis Channel. Three not million people subscribe to 2005. Now nearly thirty -- and 55. Million for the majors. Understandably they signed an eighteen -- deal with the ATP. Next would -- international expansion. The bottom line dollars on the men's and women's side the ATP reported 28. Million dollar profit last year part of their world tour work even though they're talking about a seven week shorter season this year and what about the season on the women's side. 54 events 32 countries. Twenty agent 23 Europe and sixteen in the -- the bottom line is the tennis industry healthy. Really important in this turbulent economy. So we look forward to for great majors both on and off the court Rick --