Current Video:Horrow: Olympic business report|
FOX Sports news analyst Rick Horrow on Olympic athlete endorsements.
Automatically Generated Transcript (may not be 100% accurate)
Rick -- -- welcoming you to the summer games technology and business report brought to you by Scott trade. I know it's too early to talk about endorsement winners and losers for this Olympics it's only a few days in. But there is a structure where we can kind of evaluate that told Bloomberg businessweek's our sports ventures Power One hundred. We've done that for a few years. 50% of the score is on court. Or on field achievement the other 50% is what endorsers really care about awareness trustworthiness. Like ability and the light. The first three guys Drew Brees Aaron Rodgers Tom Brady from last year everybody understands. But 21. Of the Power One hundred our Olympic athletes directly and indirectly. Let's see who they are. The first two on the list Lindsay by number 82 in Shaun White number eight I understand it winner Olympic athletes but hopefully sees that as an Olympic brand. Doing a short film released in the Summer Olympics promoting perpetuating both of them so they do count. Next at number 48 is Jamaican superstar you say bowl. World record holder world's fastest human awhile ago 25 years old. Deals with Virgin Media fast broadband and VC Europe mobile fast today. Anybody that runs at an average speed of thirty miles an hour anybody who can break the world record in 2008. With forgetting that tiger should do. Is OK with me. At number 34 is Michael Phelps. Fourteen gold medals coming into the Olympics five and a half million dollar endorsement deals total with subway visa and others. Based on his early Olympic performance. You'd better step it up very won't be number 34 next year. Ten of the top Power One hundred athletes come from tennis and nine of those ten are in the Olympics number 96. Victoria as a rank -- from Melrose. 93. Is Venus from the US. 83 Patrick a bit about a check. Eighty Andy -- the British superstar. Number forty Caroline Wozniacki playing for Denmark. 33 is Maria Sharapova. Playing for Russia. Number 25 is Serena Williams. Number nine Novak Djokovic playing for Serbia. Number six Roger Federer for Switzerland. Number five Rafael Nadal. Who is not playing so nine of the top ten are in the Olympics and a gold medal certainly will improve their endorsements standings. Finally nineteen of the Power One hundred our NBA players and eight of those nineteen are in the Olympics. Number 85 Timberwolves. Kevin Love. Number 75 is Carmelo Anthony. Number seven beat Russell Westbrook. Fresh off of his Oklahoma City Thunder finals. Number 63. Darrent Williams. Number 46 on the list is Chris Paul. Number seventeen. Fellow thunder. Westbrook teammate Kevin Durant. Number thirteen is Kobe Bryant. Number four. LeBron James the bottom line is a gold medal in the Olympics for them increases their -- ability and marketability as well. So finally here's my advice to the lucky 213 -- Stay out of trouble. Stay off of Twitter and avoid personal tragedy. -- Corbett in 1972. Was a huge darling success of those Olympics thirty years later gets arrested for shoplifting. Ben Johnson nine point 79 world record above reproach 1993. Banned for life for steroids. The bottom line is be consistent today. It be wholesome tomorrow and endorsement revenues will follow thanks for tuning in December games technology and business report. Brought to you by Scott trade your home for online banking investing. And trading.