Current Video:Horrow: Golf Business Report|
FOXSports.com's Rick Horrow looks at Tiger vs. Rory in Florida and Under Armour's new home in Baltimore.
Automatically Generated Transcript (may not be 100% accurate)
Armed fox sports news analyst -- talk -- PGA tour beginning the Florida swing at the Honda classic. The Monday event deep in cut pro am that I coach here with Dolphins owner Steve brought the first. Ever a combination of an NFL team in a PGA tour event but that's not the story. The story is Nike's top two golf guys since Rory McIlroy and Tiger Woods teed up. It PGA national psyche has to own problems so they announced would no longer running ads featuring disgrace south African paralympic and Oscar -- stories. The company last year six estimated eight -- million dollars an athlete endorsement but recently had to deal with high profile scandals involving endorsers Lance Armstrong. And Tiger Woods. In the competition that is -- wars however under armour debuted at C or Baltimore marking the company's first standalone full price store in the US since 2008. CEO Kevin plank said brand house located near the company's headquarters so she's used as a template for international growth. Golf is key to the business and Nike hopes a big time duel between tiger and Rory takes place at the Honda classic. For fox sports and the --