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FOXSports.com's Rick Horrow discusses the financial impact of college football's bowl season.
Automatically Generated Transcript (may not be 100% accurate)
-- fox sports news analyst -- -- asking the age old question. Are there too many goals. Over the next few weeks seventy of the 120 division one and FBS schools will play in the college bowl game. Overall 28 of the seventy teams have five or more losses the most ever. Georgia Tech which plays southern cal and El Paso Sun Bowl is just the fifth team in history to go to a ball with a losing record. Is does beg the question are there too many goals but in my opinion absolutely positively not. Cynics argue that the Knicks Bulls served little useful purpose -- they ignore the big picture in four ways. First the -- produce seventy schools with an opportunity to participate in a post season at a significant level. More than half the division one teams have the privilege of participating in post season bowl games. A far greater percentage in the approximately 20%. That are selected in the NCAA championships. In other sports second. As for television. Scarborough research initially reported three years ago that adult bowl game viewers are the most prolific -- twenty or so more likely to bank on line. 28% more likely to have a money market account. Given this gets set for over 14100. Hours of bowl coverage this year. Third corporate America loves the exposure. George Julius & Associates consistently reports the bowl titles are among the most successful corporate investments. Source sports calendar year. The last time national championship was played in Miami. FedEx in toward nearly 256. Billion dollars worth of exposure as part of its national championship. As corporate America spends at least seven point two billion bucks to pay for sports science of all kinds. Bowl titles potentially offered the most efficient. And effective buys. Finally may be most importantly the economic impact for the host region really is significant. UCLA Anderson school of management suggested the Rose Bowl -- tournament of roses parade impact exceeds 200 million bucks annually. The other regions across the country experience at least a fifty to sixty million dollar impact from their respective weeklong festivities. At a minimum. At least one point seven billion dollars of economic stimulus impact from 35 major events around the country. From December 15 through January 7. Let the games begin to be sure for fox sports. Car.