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Rick Carl with a special Super Bowl economic report again. -- the stadium. -- the media center -- the deal. Media advertising. You know they expect over 200 million dollars of advertising. Revenue at agencies that you think fifteen of the 32 spot. Either over sixty or seventy what do you do that causes. Other companies. Big deals they push the envelope and just like it -- at this year's. At that talks about witty yet pull it or not. The big deal is they run the meters for Super Bowl adjectives there. -- rate at last year with that obnoxious little kid. 90% increase -- online applications. After that was over so you think three million dollars is too expensive flat on advertising fees and the cost of production and it's more than -- Some companies take -- higher. Future on the Super Bowl -- so when you watch them remember it's not just entertainment it's big business as well I'm Rick Horrow.