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How has Tiger Woods' continued absence affected the PGA Tour? The Sports Professor, Rick Horrow, has the latest from the links.
Automatically Generated Transcript (may not be 100% accurate)
I'm the sports professor Rick Horrow and welcome to beyond the box score it inside look in the business of sports. Today it's all about golf. Much has been made about Tiger Woods -- absence from the tour but towards the lot stronger than one star golfer. Today will learn more about golf in that tiger -- world. By talking to one of golf most recognizable face.
What's from the start with. Your overall. Well personal more important anything else -- which is really important to some of us I don't care -- anybody else does reports on the and you also. Gave Michael Jordan his personal clubs in college they say is that correct what's the story created tomorrow or yes. Did you know at the time now I didn't know that -- Buzz Peterson and man. Was a good golfer does not finalized. Met. Team that offers real well Michael -- Very happy with with a tour is being run right now and that -- is being deployed. I think -- I've been on the board for a time I've been there greater economies. And just amazing what that that has gone over the last two years. That we haven't -- backwards anywhere. That we still keep moving forward and still he's done a great product out there but we still keep. Increasingly playing opportunities still the person there's not rocketing up like it is but there's still going up. And I we're not going backwards in that in this economy lot. So tiger made made ninety million a year off course in those fifty or sixty. There enough room for the rest of youth to generate with corporate now we're happy to take the left. There's always a lot of drive -- about whether it was. Greg Norman when I first came out. Tom Kite Lanny Watkins and they all got passed down to guys like same thing now. Tiger killer pass it on down to the Rickie Fowler's that are coming along. There's there's the lottery and obviously. Right now there's not that -- dollars or five years ago that it it will come back like everything -- How do you help golf get past that -- column today what was the advice to the tour generally if you have. Well I think we're I think they're giving -- they see what the sponsors were reacting more toward. What -- sponsor wants to do we're trying sponsor value programs. Meeting you know doing things off the golf course. Not just saying we're gonna have forty guys play in the program and that's yet we're gonna give them twenty or thirty more guys to do a clinic or walk through. Corporate -- and now we're. Creating a culture word got to me. It's going to be even better. I do you plan to return to golf one day. I just don't know when that -- will be is that. Is -- kind of a silver lining for us not normally comes back. Welcome -- everybody knows they're in the same boat -- has not gonna play anywhere until maybe. The masters -- later but you know when he was out the last time we saw. -- two months of great off he's been out. We've had great golf so far this year I think that's what we have to realizes Jack Nicklaus -- the bus first for awhile -- and when he left. There was other great offers to come along and take his place we will be there'll be a tour without Davis Love and without Tiger Woods and that'll be Rickie Fowler and and his curve. And then they'll go on and -- somebody else so it's always going to be great golf I look at the scores -- try to backers -- tiger. We're still awfully close to a great golf on Sunday. That's -- always -- globalization. Olympics. Are you a stunning Portuguese tuned to play and sixteen they're well I told my on one of -- picture Olympic team and -- you -- got a better chance of me but. It's exciting that golf is going around the world when I started on the Torre had to go play a little bit around the world to get your name out there. Now if you stay in the US and play well your name goes around the world. But now I think it's it's becoming. If you wanna be competitive you wanna be up there in the world rankings are gonna have to play around world. And so. Any advice and improving the PGA tour generally happy with where you. I think it's going great. Obviously -- have to keep doing what we're doing the next couple years yet. Get tiger back flying and yet. Our stars you know to be seen a lot this next year too. -- but Rickie Fowler and the Ricky Behar and and young guys -- get recognition. The Taurus is thriving it's the best in sports so we get to a new -- negotiation will be huge price for your 44 and you actually earn your lifetime exemption Orlando a couple of years ago. So how many years do you plan we have I'll play till they run me out there are roles that they can get rid of if I don't play well. But I'm gonna play as long as I can and I feel that the ball long way and all directions it's a lot can be competitive so. Hang around long -- realized now Watson with a pulled play away from winning a major fifteen years older than you are -- what do you think. Lot of that the last two years at the British Open when I've finished about twentieth that's what had a pretty that we -- still. -- old is your homework and whatever that's not a lot younger than them up I look at Nicklaus at 46 Greg Norman. And then Tom Watson can stay competitive. But. Tom doing about playing on the Champions Tour as well. I'm excited about -- unplanned I've got to. Tenth grader -- Warriors of high school. And we're in the masters and I'm still eligible PGA tours I'm excited about stuff. My next ten years ago what happens next earliest to the Cardinals went under a national championship for do damage. I hope I hope it I want a major because they might not have national team this years of wear and get it done.
Part of the sponsors are veritable who's who worldwide corporation including -- Bryant ATP and Verizon just to name three. Unfortunately all contract come to an end and for the PGA tour some -- than others. Going inside the numbers will look for years with -- fact that firing. First 2010. With that part of including -- WG CCA championship Deutsche Bank championship the Memorial Tournament presented by Morgan Stanley. 2012. As what sort by queen on the classic Arnold Palmer invitational presented by MasterCard. And the -- flight. And finally from 2014. With nine part of coming -- it WGC Accenture match play safety Byron Nelson championship.
Yeah. Fourth tournament we're currently without a title sponsor including defended also for the saint Jude classic. Problem naming rights aren't the only things affecting these kind of -- the three others in.
bull and hope. -- with Tiger Woods' prolonged absence affect the golf. Network that broadcast PGA tournament can expect to lose between ten and forty million bucks an advertising this season. Procter & Gamble CEOs that he doesn't know woods will ever appear in another select commercial. LPGA renew their -- blue diamond almonds while adding Florida's natural brand fit thrower as an official parked. Both feel a part of the LPGA effort with rest -- healthy lifestyle. And finally moved PGA tour is collaborating with the -- a pop open to generate interest in the pack wrapped torn. Going along with the PGA military outreach initiatives that part of it will be renamed it would be in -- little plastic. You gentle he provided military programming. Including fly over and fundraising -- A military -- crews with tough economic times. Call or read -- for creativity. The PGA tour of my valedictorian of the week. In addition to helping the Reno Tahoe open the -- lifting restrictions on liquor sponsorships. The move opens new revenue streams allowing player that would or liquor product of liquid ran to become part of the title on.
My flight got for the week that the IOC. Haven't generated significant interest in Olympic he'd be easy for the 2016. Games. The first game of golf nobody -- when -- topped a billion fought MV fees paid for the rights to big Hoover and one. And now for my final.
Take for eight months with Tiger Woods without with reconstructive knee surgery the PGA tour clearly that they hit. Ratings were down by 50%. And ticket revenue down by about 40%. But because the damage would believe me about it public -- We've we've been generally when I was coming back now about those. The previous forbidden to provide for the fourth or because he's been bought the contract or do you play but the longer -- fades away. The harder it is on the PGA tour as would go. -- go to PGA tour. What maybe out of sight but he certainly not out of mind when we come back no one knows but everybody hopes that. I'm Rick Horrow within that problem once again we go beyond the box.