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Welcome back one might argue that Carl Edwards versus Brad Kozlowski is exactly the story NASCAR needs right now driver feud sends a car soaring. And the resulting national media attention. Does the same for ticket sales at least the promoters hope that all happened in this the first urine forever. The Bristol has been advertising tickets for sale and get you might say on the bread and call show. While guys like Jim Rome were voicing their outrage NASCAR's decision not to penalize networks for launching Kozlowski. Was absolutely predictable. In the -- joke. Have batted boys NASCAR sure the fans the gloves are off stock car race regular contact sport we're back to old school race thing. Why hammering Carl four races and the season for delivering exactly what they've been promoting -- have been hypocritical and inconsistent. Sorry mr. -- is not your average sticker balls for one thing that's different about -- currency news that the -- for three. Is also selling seats since day one big bill France and his -- have been both of sanctioning body enforceable rules. And a promoter seller of tickets so -- NASCAR admitted in so many words that its aggressive efforts to control driver misbehavior. Or heard the show and driving away the fans. The edwards' decision became inevitable NASCAR's number one goal make the -- more exciting and more appealing to the fans. But the fact that Edwards retaliation was intentional I've had spectacular consequences. Trigger a lot of predictable criticism. Bob NASCAR races not a sport it's a spectacle where all we have to go somebody gets killed there isn't a race and it's -- on and on and on Iran. NASCAR's -- so one is all -- criticisms accompanied by images of angry drivers and flying cars the end result is more fans in the stands more viewers in front of the true. So my bottom line on this was for simple if you or horribly put off by what happened while Sandra. Maybe NASCAR is not your game other forms of racing mail he'll be more. On the other hand if you think this is a celebration of old school return to what NASCAR racing's all about I won't make fuel prediction. They're total wall Bristol next weekend. -- for another perspective on this we've invited the Texas promoter. Eddie gossage Texas Motor Speedway. They're coming in and a very welcome back -- like to get your perspective your blog this -- as you agonized over the decision whether or not to use this incident. To promote the upcoming -- on the decision and the thought processes.

Well it was a tough decision to make to be honest with you early in the week. Sunday night Monday Monday night that in sleep Monday night because that -- was argued about this internal -- myself. But when -- document with their ruling on on Tuesday. And basically said you know we're really gonna do anything serious serious we -- what we say that have edit -- full context -- etc. That it was pretty easy for me to realize that yeah I was at it was fair game for us to use and promotion and and I mean to qualify an -- If anyone had been hurt. In the slightest. There's no way in the world would ever done it but. The great news is is is that Brett is okay no for answer our crew members or anybody else was injured so it's enemy be fair game.

So strategy you settled on including stamping the word approved on those images are divided on the twelfth. That might be controversial. I saw the tenth time magazine website article what they're quoted view. As well as NASCAR spokesman Ramsey Poston he said something very interest rates. Father quote was what Carl Edwards did was unacceptable. What I don't want help there is the suggestion that because there wasn't a fine or suspension we're saying this is okay. That is clearly not the case. I'm ready for more I read the perception that the lack of Donald it was a -- of okay is not always out there it's the majority view quite far. And your stamping the words approved audience that are bad for their perception or are you concerned that your mr. postman might be at odds over goods.

Oh well that's no big deal or no big news. You know apparently ran to get -- any other meetings with the other NASCAR officials. That decided. Apparently it is okay because they didn't punish him to speak up. That being set me back up that the campaign that we have is called the approved campaign. There are billboards newspaper ads -- on television ads have been appearing for months and it's you know shows -- Juan Pablo Montoya with a crazy look -- design. And his says road rage approved. You know we have one with Jimmy Johnson's car after he crashed here in in November in the chase and it's adored being approved. And so this is it is just a further continuation of that program. That advertising campaign and what we're saying is it is you know. Do you approve did did did Karl approved did did Brad approve did I prove he can you today if NASCAR. You know we're we're -- what we're trying to do. And his his basic promotional won all want this continue to stir the debate to discuss with your friends whether it was right wrong good about that. Keep people talking about it that tell you give him interest at that site is element ticket.