Current Video:Horrow: Business as usual for BCS|
The Sports Professor, Rick Horrow, breaks down the business side of the BCS bowl games.
Automatically Generated Transcript (may not be 100% accurate)
I'm -- sports professor Rick Carlo with a perspective on the BCS championship ball games. Well there -- 35 of them and a small number of the bowl championship series and that's what they're based talk about. How about the controversy. Well let's remember if we can't Quebec controversy now there have been eleven split national championship -- since it started 1954. Then the bowl coalition came to the rescue and two and then the ball alliance in the bowl championship series supposed to say that day well guess what. It really didn't. Controversy about in 1998. ISL a Swiss conglomerate offered over 350. Million dollars on the table. To have a playoff system a top sixteen teams. NCAA rejected it then. Certainly rejected now so controversies not new. Where's the system go all all of the interlocking commitments between all the ESPN networks and the conference's. It's not going anywhere so let's take a look very quickly at what's in it toward the schools and the teams in the communities well the most important what's in it for. The conference's. A total of 224. Point six. Million dollar -- at eleven conferences the SEC leads the way with a little over 41. Million dollars the Big Ten next at 37. The big twelve next at 32. In the ACC 29. In a pack had a 24 point two. And the others follow bottom line is even if they think they may get more money changing a system around they don't want to tweak. The big time goose that lays the current stable golden -- What's gonna for the players the NCAA allows a 120 I've been traveling party. To get up to 500 dollars in bull gets take a look at an average package from a non BCS bowl the Sheraton Hawaii Bowl. Each player gets a kicker EB 141 ear -- -- fuel cells sunglasses. Pro athletic -- Port a commemorative T shirt 50 police are backpack -- out counter. Plus it's a -- When you add up all of the players 8009000. Players times the minimum plus. The school can supplement those dollars it comes up to four point five. Million dollars and who says the athletes don't get paid. So you look at all the Bulls 35 of them including two BCS's. And you think they're too many goals right I violently and completely disagree here's why. First of all admittedly there are 156 and six teams this year admittedly 257 losses the most ever. But it does give or perhaps the school's alumni. -- stirs bans travelling party the opportunity to participate where when you compare -- to basketball and baseball for example where it's under 20%. You understand why these student athletes feel like it's a legitimate war second. Television the research done says that TV watchers with ball games. 20% more likely have online banking 20% more likely to own certain money market account. They're the affluent and that's why television is happy with it. Third what about the sponsors will they love it corporate America lots. The BCS granddaddy of them all not the Rose but the toasty -- Fiesta Bowl this year and the BCS championship. Generates over eighty million dollars it exposure. For these bowls and for these corporations. That's why they spend the money finally what about the communities. Thirty venues fifteen million dollars in economic impact apiece over one point seven billion dollars a make up. Big time stimulus plan whether street port Louisiana El Paso, Texas Glendale Arizona or anywhere in between so. Are there too many balls absolutely positively not. But -- forty hours of watching so strap -- -- make sure you get excited about these balls this system is here is day happy holidays. Car.