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What's an Olympic gold medal really. Olympic icons like Mark Spitz Carl Lewis and Mary Lou Retton are synonymous with the Olympic gold and all the spoils that come with -- who homered for the 2012 London games with a heap at Madison avenue loves. Is it swimming is mr. Franklin or -- tracks Allyson Felix finally breakthrough for the individual gold. What the Olympic gold medal worth. In most countries you come home the gold and they named streets and babies after you. In the US it's so competitive that in Olympic gold medals will come back in the next day after go to work. But sometimes the stars line up the performance is there in America falls in law when that happens it's an Avalanche of opportunity and as a sports agent I've seen it. 2004. Men to beard 2008. Corporate America loves a winner but -- special -- a winner that's just been seen by four point seven billion people worldwide and it did it -- grace and dignity. The cash registers rang post London but the question is who'll look pretty stay tuned to foxsports.com. To see who the winners will be this summer in London.