Rick Horrow
FOXSports.com Business Expert
Rick is the CEO of Horrow Sports Ventures and the Sports Business Analyst for CNN, FOX Sports, and FOX Business Channel. He also is the author of two books: When the Game Is on the Line and Beyond the Box Score.
LATEST FROM Rick Horrow
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Jeep Wrangler launches campaign as sponsor of Team USA BasketballJeep Wrangler launches campaign as sponsor of Team USA Basketball.
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Hear from Rick Horrow on conference realignmentHear from Rick Horrow on conference realignment.
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Is hosting the Olympics worth the cost?Hosting the Olympics comes at a cost.
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How much the fifth major is really worth?TPC may be the 'fifth major,' but when it comes to money, it ranks much higher.
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Kentucky Derby does brisk businessI'll Have Another's owner wasn't the only big winner on Derby day. Betting handle was way up.
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The Gary Player empire continues to growHe may be in his 70s, but nine-time major winner could kick some PGA pros' butts.
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Sponsorships pay off for top Olympic partnersCoke isn't only company paying big price to sponsor Olympics.
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Which athletes have biggest endorsements?Going to London requires cash and these athletes found the most.
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NBA back to making serious money againThe NBA is back to making big money again, with fans filling seats and buying jerseys like never before.
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Rick Horrow's NFL winners and losers this weekRick Horrow's NFL winners and losers this week.
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Horrow: Building the Bubba brandIt's all about building the Bubba brand now.
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MLB business is briskTeam values are at an all-time high. You can thank the Dodgers for that.
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Rick Horrow discusses the math behind the MastersRick Horrow discusses the math behind the Masters.
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Horrow: NFL should OK casino adsVoting to allow casino advertising in stadiums would be a good bet for owners.
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Rick Horrow on which Final Four teams raked in the most cash last yearRick Horrow on which Final Four teams raked in the most cash last year.
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